TikTok Beauty Trends: From Viral Hype to Long-Term Growth
A young American woman wants to buy a dewy “glass skin” glow. Instead of opening Google, she clicks TikTok directly and types in search terms like Korean skincare routine for glass skin, best glow serums for dull skin, multi-step skincare set reviews for beginners. Within minutes, she scrolls across unfiltered before-and-after glow transformation videos, long-term…