{"id":2061,"date":"2024-02-20T13:33:09","date_gmt":"2024-02-20T06:33:09","guid":{"rendered":"https:\/\/kalodata.com\/id\/blog\/?p=2061"},"modified":"2024-03-13T17:27:27","modified_gmt":"2024-03-13T10:27:27","slug":"penurunan-tertinggi-lebih-dari-30-ikhtisar-data-dari-platform-e-commerce-seperti-lazada-dan-shopee-di-asia-tenggara-pada-bulan-januari","status":"publish","type":"post","link":"https:\/\/www.kalodata.com\/id\/blog\/penurunan-tertinggi-lebih-dari-30-ikhtisar-data-dari-platform-e-commerce-seperti-lazada-dan-shopee-di-asia-tenggara-pada-bulan-januari\/","title":{"rendered":"Similarweb: Penurunan tertinggi lebih dari 30%! Ikhtisar data dari platform e-commerce seperti Lazada dan Shopee di Asia Tenggara pada bulan Januari"},"content":{"rendered":"\t\t
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Pada tanggal 8 Februari, situs analisis data Similarweb merilis jumlah kunjungan (desktop + mobile) dan data terkait ke berbagai platform e-commerce di Asia Tenggara pada bulan Januari 2024. Rinciannya sebagai berikut:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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01\u4e28Total volume menurun sebesar 2% dari bulan ke bulan<\/strong><\/p>

Dari segi total volume, jumlah kunjungan website ke situs Lazada\/Shopee (Malaysia, Singapura, Filipina, Thailand, Indonesia, Vietnam) pada bulan Januari adalah 735,7 juta, turun 2% dari 740,3 juta pada bulan lalu. penurunan ini lebih rendah dibandingkan tahun lalu, yaitu 5,8% dibandingkan periode yang sama.<\/p>

Diantaranya, total kunjungan website berbagai situs Lazada sebanyak 148,3 juta, turun 4,8% dari bulan sebelumnya, total kunjungan website berbagai situs Shopee sebanyak 577,4 juta, turun 1,2% dari bulan sebelumnya;<\/strong><\/p>

Perlu dicatat bahwa, kecuali Lazada Vietnam dan Shopee Indonesia, kunjungan ke situs lain di kedua platform tersebut mengalami penurunan dari bulan ke bulan, hal ini sejalan dengan tren masa lalu dan juga mencerminkan pengaruh belanja akhir tahun festival.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02\u4e28 Platform lokal memiliki kinerja yang beragam<\/strong><\/p>

Pada bulan Januari, kinerja data berbagai platform e-commerce lokal\/internasional beragam, dan kinerja secara keseluruhan kurang optimis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Di situs Indonesia<\/strong>, jumlah kunjungan ke platform e-commerce lokal Tokopedia turun 0,7% dari bulan Desember, dari 101,1 juta di bulan Desember menjadi 100,4 juta di bulan Januari; jumlah kunjungan ke platform lokal lainnya, Bukalapak, turun sebesar 33,8% dari bulan Desember, dari 101,1 juta pada bulan Desember menjadi 100,4 juta pada bulan Januari, 8,7 juta turun menjadi 5,76 juta pada bulan Januari, kembali terpukul setelah turun di bawah 10 juta untuk pertama kalinya pada bulan lalu;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Di situs Vietnam<\/strong>, jumlah kunjungan ke platform e-commerce lokal Tiki meningkat sebesar 6,7% dari bulan Desember, dari 7,6 juta pada bulan Desember menjadi 8,11 juta pada bulan Januari; jumlah kunjungan ke platform lokal lainnya Sendo turun sebesar 10% dari bulan Desember , dari 1,10 pada bulan Desember juta turun menjadi 990.000 pada bulan Januari;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Di situs Singapura, kunjungan Qoo10 turun 7,1% dari bulan Desember, dari 1,4 juta pada bulan Desember menjadi 1,3 juta pada bulan Januari; kunjungan Amazon turun sebesar 4,5% dari bulan Desember, dari 8 juta pada bulan Desember menjadi 7,64 juta pada bulan Januari.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03\u4e28Data lainnya<\/strong><\/p>

Rata-rata durasi kunjungan, jumlah halaman per kunjungan, rasio pentalan dan data lainnya pada setiap platform adalah sebagai berikut:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Indonesia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Malaysia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Singapura<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thailand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Filipina<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jika anda memiliki pertanyaan,\u00a0silakan\u00a0<\/span><\/span>Hubungi admin Kalodata Indonesia melalui Telegram<\/span>.<\/span><\/span><\/div>
\u00a0<\/div>
\u2013 Link Telegram Kalodata:\u00a0<\/span>Official Kalodata Channel<\/a><\/div>
\u2013 Link Daftar Kalodata:<\/span>\u00a0www.kalodata.com<\/a><\/div>
\u00a0<\/div>
\u3010Kalodata kini mempunyai service top-up TikTok Ads dengan bonus, untuk detailnya silakan hubungi kami melalui Whatsapp +62 895-4101-62948\u3011<\/span><\/div><\/div><\/div>

\u00a0<\/p>

END<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tentang Kalodata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kalodata merupakan platform analisis data TikTok pilihan global:<\/p>

Layanan serbaguna:<\/span>\u00a0<\/span>Kalodata menyediakan layanan data seperti penemuan produk populer di TikTok, koneksi dengan influencer, perekaman siaran langsung, pelacakan toko pesaing, analisis aliran iklan, ekspor skrip video pendek, dan pengeditan skrip video menggunakan kecerdasan buatan.<\/p>

Data multi-dimensi:<\/span>\u00a0<\/span>Kalodata mendukung peninjauan data multi-dimensi seperti negara\/kategori, toko, produk, influencer, siaran langsung, dan video pendek, dengan komitmen untuk menyediakan data e-commerce TikTok yang lebih cepat, lebih lengkap, dan lebih akurat bagi pengguna global, serta mendukung pertumbuhan bisnis para praktisi TikTok.<\/p>

Latar belakang industri yang berpengalaman:<\/span>\u00a0<\/span>Kalodata didirikan di Shenzhen, Tiongkok, dengan kantor cabang di Hangzhou, Vietnam, dan Indonesia. Tim pendiri perusahaan berasal dari para ahli industri senior yang berasal dari perusahaan-perusahaan seperti ByteDance dan Alibaba, dengan pengalaman dan kemampuan e-commerce yang kaya, untuk menyediakan data TikTok yang paling akurat dan produk serta fungsi yang paling berguna bagi pengguna. Kalodata telah berhasil melayani lebih dari 300.000 penjual, influencer, dan lembaga di seluruh dunia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Saluran Pengiriman Kontribusi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Untuk para pengguna Kalodata, sekarang Kalodata telah membuka saluran pengiriman kontribusi. Pengguna dapat membagikan video Anda bersama Kalodata di TikTok. <\/p>\n

Asalkan video Anda terkait dengan Kalodata<\/b>, memiliki lebih dari 200 penayangan<\/b>, dan menggunakan hashtag #kalodata<\/b>, Anda akan mendapatkan membership standar Kalodata 3 hari secara gratis<\/b>.<\/p>\n

Kegiatan ini berlangsung dalam jangka waktu yang panjang. <\/p>\n

Hak interpretasi akhir dimiliki oleh Kalodata. <\/p>\n

Email Kontribusi:<\/p>\n

asmi.jin@kalowave.com<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Baca Juga<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Januari 2024:<\/strong> Penurunan tertinggi lebih dari 30%! Ikhtisar data dari platform e-commerce seperti Lazada dan Shopee di Asia Tenggara pada bulan Januari<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Oktober 2023:<\/strong> Similarweb: Data e-commerce Asia Tenggara pada bulan Oktober, Lazada terus mengalami penurunan<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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September 2023:<\/strong> Similarweb: Data platform e-commerce Asia Tenggara bulan September dirilis, Lazada menurun signifikan<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pada tanggal 8 Februari, situs analisis data Similarweb merilis jumlah kunjungan (desktop + mobile) dan data terkait ke berbagai platform e-commerce di Asia Tenggara pada bulan Januari 2024. Rinciannya sebagai berikut: 01\u4e28Total volume menurun sebesar 2% dari bulan ke bulan Dari segi total volume, jumlah kunjungan website ke situs Lazada\/Shopee (Malaysia, Singapura, Filipina, Thailand, Indonesia, […]<\/p>\n","protected":false},"author":1,"featured_media":2064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[65],"class_list":["post-2061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bisnis-online","tag-similarweb"],"yoast_head":"\nSimilarweb: Penurunan tertinggi lebih dari 30%! Ikhtisar data dari platform e-commerce seperti Lazada dan Shopee di Asia Tenggara pada bulan Januari - Kalodata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kalodata.com\/id\/blog\/penurunan-tertinggi-lebih-dari-30-ikhtisar-data-dari-platform-e-commerce-seperti-lazada-dan-shopee-di-asia-tenggara-pada-bulan-januari\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Similarweb: Penurunan tertinggi lebih dari 30%! Ikhtisar data dari platform e-commerce seperti Lazada dan Shopee di Asia Tenggara pada bulan Januari - Kalodata\" \/>\n<meta property=\"og:description\" content=\"Pada tanggal 8 Februari, situs analisis data Similarweb merilis jumlah kunjungan (desktop + mobile) dan data terkait ke berbagai platform e-commerce di Asia Tenggara pada bulan Januari 2024. 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