{"id":2251,"date":"2024-02-29T13:56:16","date_gmt":"2024-02-29T06:56:16","guid":{"rendered":"https:\/\/kalodata.com\/id\/blog\/?p=2251"},"modified":"2024-02-29T14:02:14","modified_gmt":"2024-02-29T07:02:14","slug":"tiktok-shop-indonesia-akan-sepenuhnya-mematuhi-peraturan-pada-bulan-april-manajemen-goto","status":"publish","type":"post","link":"https:\/\/www.kalodata.com\/id\/blog\/tiktok-shop-indonesia-akan-sepenuhnya-mematuhi-peraturan-pada-bulan-april-manajemen-goto\/","title":{"rendered":"TikTok Shop Indonesia Akan Sepenuhnya Mematuhi Peraturan pada Bulan April: Manajemen GoTo"},"content":{"rendered":"\t\t
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PT GoTo Gojek Tokopedia Tbk (GOTO) menggelar <\/span>Paparan Publik Insidental<\/a>,<\/span> pada Rabu (28\/2\/2024), menjelaskan tiga hal. Ketiga hal tersebut berkaitan dengan <\/span>selesainya transaksi TikTok ke Tokopedia, rumor merger<\/strong><\/span>, dan <\/span>kondisi operasional perseroan setelah mencatatkan EBITDA disesuaikan positif di kuartal IV-2023<\/strong><\/span>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dalam Paparan Publik tersebut hadir jajaran direksi GOTO yakni CEO Patrick Walujo, Chief Operating Officer (COO) Hans Patuwo, Chief Financial Officer (CFO) Jacky Lo, dan Presiden Unit Bisnis On-Demand Service (ODS) Catherine Hindra Sutjahyo. Selain itu hadir pula Presiden Unit Bisnis GoTo Financial Thomas Husted, Direktur External Affairs Nila Marita, dan Direktur dan Group General Counsel Pablo Malay, Head of Investor Relation Reggy Susanto, Sekretaris Perusahaan RA Koesoemohadiani, dan Group Head of Finance and Accounting Adesty Usman.<\/div>
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Dalam pengarahan tersebut, Walujo menjelaskan manfaat merger dengan Tokopedia dan TikTok Shop. Ia menjelaskan, sebelum merger, Tokopedia sebenarnya menghadapi persaingan yang sangat ketat.<\/strong><\/span> Setelah dipotong subsidi dan belanja lainnya, menghadapi kompetitor luar negeri yang amunisinya melimpah, pangsa pasar justru turun.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dalam paparannya, Patrick Walujo menjelaskan dua hal, pertama soal keuntungan transaksi dengan TikTok dan kedua terkait dengan update fundamental bisnis perusahaan. Soal TikTok, Patrick menjelaskan kemitraan dengan Tiktok berpotensi menjadikan Tokopedia menjadi ‘pemain’ terdepan atau nomor satu untuk bisnis e-commerce di Indonesia.<\/strong><\/span><\/div>
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“Tokopedia dan TikTok memiliki pasar yang saling melengkapi dan tidak tumpang tindih.<\/strong><\/span> Keduanya akan menyasar segmen mass market dan urban. Dengan demikian, entitas gabungan ini menjangkau pasar yang lebih besar di Indonesia, menjanjikan potensi pertumbuhan yang signifikan,” kata Patrick dalam paparan secara online, Rabu pagi (28\/2).<\/div>
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Menurut Patrick, GoTo akan mendapatkan keuntungan dengan masuknya TikTok di Tokopedia. Sebeagai informasi, dengan investasi US$ 1,5 miliar, saat ini TikTok memegang kendali 75%, sementara GoTo 25% di Tokopedia.<\/strong><\/span><\/div>
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GoTo akan menarik “biaya layanan e-commerce<\/strong><\/span>” dari bisnis Tokopedia yang dikendalikan dan dioperasikan oleh TikTok Shop setiap kuartal dengan tarif tertentu. Berdasarkan contoh yang disajikan dalam pertemuan tersebut, total GMV TikTok Shop dan Tokopedia pada 3Q2023 adalah US$2,9 miliar, dan biaya layanan yang dapat diterima GoTo dari sana adalah US$11,4 juta.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tidak jelas apakah ini berarti tarif potongan biaya layanan adalah 0,39% – dan angka GMV ini seharusnya bukan data sebenarnya dari 3Q2023. Karena laporan keuangan e-commerce GoTo sendiri pada saat itu menyatakan bahwa GMV e-commerce mereka sekitar US$3,7 miliar – sementara <\/span>perkiraan GMV total platform e-commerce Indonesia pada tahun 2022 oleh Momentum Works<\/a><\/span><\/span> adalah sekitar US$51,9 miliar<\/strong><\/span>, dengan Tokopedia memiliki sekitar 35% pangsa pasar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Selain itu, Walujo menyatakan bahwa setelah GoTo mengakuisisi Tokopedia dan memberikannya kepada TikTok Shop, grup tidak akan perlu lagi menyuntikkan dana ke Tokopedia, tetapi dapat fokus pada pengembangan bisnis ODS melalui Gojek dan bisnis keuangan melalui GoTo Financial.<\/span><\/p>

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Menteri Usaha Kecil dan Menengah Indonesia baru-baru ini mengatakan bahwa TikTok Shop belum sepenuhnya mematuhi peraturan – GoTo menjelaskan bahwa kepatuhan sepenuhnya sedang berlangsung dan akan selesai dalam satu setengah bulan (yaitu pada bulan April)<\/strong><\/span>. Setelah itu, penggunaan TikTok sebagai media sosial, Tokopedia sebagai platform transaksi belakang layar, dan metode pembayaran akan dipisahkan.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Secara teori, GoTo juga dapat mendapatkan manfaat dari pembayaran.<\/div>
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Kondisi Bisnis dan Desas-desus Penggabungan dengan Grab<\/strong><\/div>
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Dalam pertemuan tersebut, Lo Wei Jie menjelaskan bahwa perusahaan telah mengonfirmasi EBITDA Grup yang disesuaikan menjadi positif pada 4Q2023.<\/div>
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Sebelumnya menjabat sebagai CFO di Ping An One Account dan Yum China, Lo Wei Jie mengatakan: “Kami sangat bersyukur dan bangga bisa melampaui panduan kinerja kami. EBITDA Grup yang disesuaikan terus tumbuh selama tujuh kuartal terakhir, kami akan terus memperpanjang tren ini, berkat manfaat dari transaksi Tokopedia-TikTok.”<\/div>
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Selain itu, manajemen mencoba menjelaskan desas-desus penggabungan antara Gojek dan Grab. Mengenai hal ini, Pablo Malay selaku Penasihat Hukum Grup menjelaskan bahwa perusahaan saat ini tidak sedang membahas desas-desus tersebut.<\/div>
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Dia juga menambahkan: “Selain itu, tidak ada pemegang saham pengendali yang menyatakan kepada kami bahwa mereka sedang membahas masalah ini.”<\/div>
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Malay dengan tegas menyatakan bahwa perusahaan memiliki dasar yang semakin kuat dan kondisi keuangan yang stabil.<\/div>
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Dia mengatakan: “Kami berhasil mencapai target EBITDA positif setelah disesuaikan untuk 4Q2023, perusahaan akan terus fokus pada pertumbuhan yang sehat melalui peningkatan inovasi produk dan operasional ODS serta bisnis keuangan.”<\/div>
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Belakangan ini Kalodata secara resmi merilis \u201cUlasan & Perkembangan TikTok Shop Indonesia 2024\u201d<\/a><\/span>.<\/span> Ulasan ini dapat didownload secara gratis dalam waktu terbatas<\/strong><\/span>, scan di bawah untuk download.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cara mendapatkan Ulasan Kalodata versi lengkap<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/a><\/figure>
Whatsapp Channel<\/a><\/h5>

Scan kode QR untuk bergabung dengan WhatsApp Channel untuk mendapatkan Ulasan & Perkembangan TikTok Shop Indonesia 2024<\/span> Kalodata versi lengkap<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"\"<\/a><\/figure>
Telegram Channel<\/a><\/h5>

Scan kode QR untuk bergabung dengan Telegram Channel untuk mendapatkan Ulasan & Perkembangan TikTok Shop Indonesia 2024<\/span> Kalodata versi lengkap<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jika anda memiliki pertanyaan,\u00a0silakan\u00a0<\/span><\/span>Hubungi admin Kalodata Indonesia melalui Telegram<\/span>.<\/span><\/span><\/div>
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\u2013 Link Telegram Kalodata:\u00a0<\/span>Official Kalodata Channel<\/a><\/div>
\u2013 Link Daftar Kalodata:<\/span>\u00a0www.kalodata.com<\/a><\/div>
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\u3010Kalodata kini mempunyai service top-up TikTok Ads dengan bonus, untuk detailnya silakan hubungi kami melalui Whatsapp +62 895-4101-62948\u3011<\/span><\/div><\/div><\/div>

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END<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tentang Kalodata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kalodata merupakan platform analisis data TikTok pilihan global:<\/p>

Layanan serbaguna:<\/span>\u00a0<\/span>Kalodata menyediakan layanan data seperti penemuan produk populer di TikTok, koneksi dengan influencer, perekaman siaran langsung, pelacakan toko pesaing, analisis aliran iklan, ekspor skrip video pendek, dan pengeditan skrip video menggunakan kecerdasan buatan.<\/p>

Data multi-dimensi:<\/span>\u00a0<\/span>Kalodata mendukung peninjauan data multi-dimensi seperti negara\/kategori, toko, produk, influencer, siaran langsung, dan video pendek, dengan komitmen untuk menyediakan data e-commerce TikTok yang lebih cepat, lebih lengkap, dan lebih akurat bagi pengguna global, serta mendukung pertumbuhan bisnis para praktisi TikTok.<\/p>

Latar belakang industri yang berpengalaman:<\/span>\u00a0<\/span>Kalodata didirikan di Shenzhen, Tiongkok, dengan kantor cabang di Hangzhou, Vietnam, dan Indonesia. Tim pendiri perusahaan berasal dari para ahli industri senior yang berasal dari perusahaan-perusahaan seperti ByteDance dan Alibaba, dengan pengalaman dan kemampuan e-commerce yang kaya, untuk menyediakan data TikTok yang paling akurat dan produk serta fungsi yang paling berguna bagi pengguna. Kalodata telah berhasil melayani lebih dari 300.000 penjual, influencer, dan lembaga di seluruh dunia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Baca Juga<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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BERITA<\/b><\/p>

[B\bERITA]\u00a0Resmi! TikTok Shop Indonesia telah kembali!<\/a><\/p>

[BERITA]\u00a0TikTok Shop Berhenti Beroperasi di Indonesia, Mungkinkah Masih Ada Harapan?<\/a><\/p>

[BERITA]\u00a0Pejabat Indonesia: TikTok Boleh Menjual Barang, Namun Harus Memiliki Sertifikasi, Terima Kasih Shopee<\/a><\/p>

[BERITA]\u00a0Kabar Pembukaan TikTok Shop pada 10 November 2023: Fakta atau Hoaks?<\/a><\/p>

[BERITA]\u00a0TikTok Shop Resmi Ditutup: Peluang, menunggu, dan harapan<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PT GoTo Gojek Tokopedia Tbk (GOTO) menggelar Paparan Publik Insidental, pada Rabu (28\/2\/2024), menjelaskan tiga hal. Ketiga hal tersebut berkaitan dengan selesainya transaksi TikTok ke Tokopedia, rumor merger, dan kondisi operasional perseroan setelah mencatatkan EBITDA disesuaikan positif di kuartal IV-2023. Dalam Paparan Publik tersebut hadir jajaran direksi GOTO yakni CEO Patrick Walujo, Chief Operating Officer […]<\/p>\n","protected":false},"author":1,"featured_media":2252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[59],"tags":[60],"class_list":["post-2251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-kalodata","tag-berita"],"yoast_head":"\nTikTok Shop Indonesia Akan Sepenuhnya Mematuhi Peraturan pada Bulan April: Manajemen GoTo - Kalodata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kalodata.com\/id\/blog\/tiktok-shop-indonesia-akan-sepenuhnya-mematuhi-peraturan-pada-bulan-april-manajemen-goto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Shop Indonesia Akan Sepenuhnya Mematuhi Peraturan pada Bulan April: Manajemen GoTo - Kalodata\" \/>\n<meta property=\"og:description\" content=\"PT GoTo Gojek Tokopedia Tbk (GOTO) menggelar Paparan Publik Insidental, pada Rabu (28\/2\/2024), menjelaskan tiga hal. Ketiga hal tersebut berkaitan dengan selesainya transaksi TikTok ke Tokopedia, rumor merger, dan kondisi operasional perseroan setelah mencatatkan EBITDA disesuaikan positif di kuartal IV-2023. 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