{"id":2572,"date":"2024-04-17T10:35:45","date_gmt":"2024-04-17T03:35:45","guid":{"rendered":"https:\/\/kalodata.com\/id\/blog\/?p=2572"},"modified":"2024-04-17T11:04:58","modified_gmt":"2024-04-17T04:04:58","slug":"digital-2024-indonesia","status":"publish","type":"post","link":"https:\/\/www.kalodata.com\/id\/blog\/digital-2024-indonesia\/","title":{"rendered":"Digital 2024: Indonesia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2572\" class=\"elementor elementor-2572\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3289b0 e-flex e-con-boxed e-con e-parent\" data-id=\"c3289b0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dccd76a elementor-widget elementor-widget-image\" data-id=\"dccd76a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"91\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png\" class=\"attachment-large size-large wp-image-2289\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png 1024w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-300x27.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-768x68.png 768w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1536x137.png 1536w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d541c87 elementor-widget elementor-widget-text-editor\" data-id=\"d541c87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>&nbsp;<\/h6>\n<h6>Laporan ini mencakup:<\/h6>\n<ul>\n<li>Kondisi digital di Indonesia tahun 2024<\/li>\n<li>Gambaran populasi<\/li>\n<li>Penggunaan internet di Indonesia tahun 2024<\/li>\n<li>Data statistik media sosial di Indonesia tahun 2024<\/li>\n<li>Pengguna <strong>Facebook<\/strong> di Indonesia tahun 2024<\/li>\n<li>Pengguna <strong>YouTube<\/strong> di Indonesia tahun 2024<\/li>\n<li>Pengguna <strong>Instagram<\/strong> di Indonesia tahun 2024<\/li>\n<li>Pengguna <strong>TikTok<\/strong> di Indonesia tahun 2024<\/li>\n<li>Pengguna <strong>Facebook Messenger<\/strong> di Indonesia tahun 2024<\/li>\n<li>Pengguna <strong>LinkedIn<\/strong> di Indonesia tahun 2024<\/li>\n<li>Pengguna <strong>Snapchat<\/strong> di Indonesia tahun 2024<\/li>\n<li>Pengguna <strong>X<\/strong> di Indonesia tahun 2024<\/li>\n<li><strong>Koneksi seluler<\/strong> di Indonesia tahun 2024<\/li>\n<li>Tentang Ecommerce<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4dcb1b elementor-widget elementor-widget-image\" data-id=\"c4dcb1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"91\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png\" class=\"attachment-large size-large wp-image-2289\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png 1024w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-300x27.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-768x68.png 768w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1536x137.png 1536w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eb5835 e-flex e-con-boxed e-con e-parent\" data-id=\"3eb5835\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5df822 elementor-widget elementor-widget-heading\" data-id=\"b5df822\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>01 Kondisi digital di Indonesia tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f0c77 e-flex e-con-boxed e-con e-parent\" data-id=\"00f0c77\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05e5863 elementor-widget elementor-widget-image\" data-id=\"05e5863\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"945\" height=\"527\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-154352.png\" class=\"attachment-large size-large wp-image-2576\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-154352.png 945w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-154352-300x167.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-154352-768x428.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fff7557 e-flex e-con-boxed e-con e-parent\" data-id=\"fff7557\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6a96e elementor-widget elementor-widget-text-editor\" data-id=\"8d6a96e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pada awal tahun 2024, Indonesia memiliki 185,3 juta pengguna internet, dengan <b>penetrasi internet sebesar 66,5%.<\/b><\/li><li><span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">Pada Januari 2024, Indonesia memiliki 139 juta pengguna media sosial, setara dengan <\/span><span style=\"font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\"><b>49,9% dari total populasi<\/b><\/span><span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">.<\/span><\/li><li>Pada awal tahun 2024, total koneksi seluler aktif di Indonesia mencapai 353,3 juta, atau <b>setara dengan 126,8% dari total populas<\/b>i.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12689ab elementor-widget elementor-widget-heading\" data-id=\"12689ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>02 Jumlah penduduk Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c44e68 elementor-widget elementor-widget-image\" data-id=\"4c44e68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"943\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155333.png\" class=\"attachment-large size-large wp-image-2578\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155333.png 943w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155333-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155333-768x432.png 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d878c39 e-flex e-con-boxed e-con e-parent\" data-id=\"d878c39\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-050fcfd elementor-widget elementor-widget-text-editor\" data-id=\"050fcfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Jumlah penduduk Indonesia pada tahun 2024 mencapai 278,7 juta<\/strong> jiwa pada bulan Januari 2024.<\/li><li>Data menunjukkan bahwa jumlah penduduk Indonesia meningkat sebesar 2,3 juta jiwa (+0,8 persen) antara awal 2023 dan awal 2024.<\/li><li>49,7 persen dari jumlah penduduk Indonesia adalah perempuan, sementara 50,3 persen sisanya adalah laki-laki.<\/li><li>Pada awal tahun 2024, 58,9 persen penduduk Indonesia tinggal di pusat-pusat perkotaan, sementara 41,1 persen tinggal di daerah pedesaan.<\/li><li>Catatan: data gender saat ini hanya tersedia untuk &#8220;perempuan&#8221; dan &#8220;laki-laki&#8221;.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f7198d e-flex e-con-boxed e-con e-parent\" data-id=\"0f7198d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2da83 elementor-widget elementor-widget-heading\" data-id=\"8c2da83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Gambaran Populasi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cca74e5 e-flex e-con-boxed e-con e-parent\" data-id=\"cca74e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cee9e89 elementor-widget elementor-widget-image\" data-id=\"cee9e89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"531\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155408.png\" class=\"attachment-large size-large wp-image-2579\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155408.png 945w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155408-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155408-768x432.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c2a35 elementor-widget elementor-widget-heading\" data-id=\"16c2a35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Penduduk Indonesia menurut Usia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac473c6 e-flex e-con-boxed e-con e-parent\" data-id=\"ac473c6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8da49 elementor-widget elementor-widget-image\" data-id=\"dc8da49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155625.png\" class=\"attachment-large size-large wp-image-2580\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155625.png 944w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155625-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-155625-768x431.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b95ba0 e-flex e-con-boxed e-con e-parent\" data-id=\"6b95ba0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-173fd2e elementor-widget elementor-widget-text-editor\" data-id=\"173fd2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Usia tengah penduduk Indonesia adalah 30,0.<\/strong><\/p><p>Berikut adalah pembagian total populasi Indonesia berdasarkan kelompok usia:<\/p><ul><li>7,9 persen berusia antara 0 dan 4 tahun.<\/li><li>13,4 persen berusia antara 5 dan 12 tahun.<\/li><li>8,4 persen berusia antara 13 dan 17 tahun.<\/li><li>11,0 persen berusia antara 18 dan 24 tahun.<\/li><li>15,2 persen berusia antara 25 dan 34 tahun.<\/li><li>14,7 persen berusia antara 35 dan 44 tahun.<\/li><li>12,8 persen berusia antara 45 dan 54 tahun.<\/li><li>9,4 persen berusia antara 55 dan 64 tahun.<\/li><li>7,1 persen berusia 65 tahun ke atas.<\/li><\/ul><p>Catatan: persentase mungkin tidak mencapai 100 persen karena pembulatan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc6b7a elementor-widget elementor-widget-heading\" data-id=\"ebc6b7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>03 Penggunaan internet di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abbf1b8 e-flex e-con-boxed e-con e-parent\" data-id=\"abbf1b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c760103 elementor-widget elementor-widget-heading\" data-id=\"c760103\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Waktu Penggunaan Media Harian<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a71f534 e-flex e-con-boxed e-con e-parent\" data-id=\"a71f534\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c04b05 elementor-widget elementor-widget-image\" data-id=\"8c04b05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"529\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160037.png\" class=\"attachment-large size-large wp-image-2581\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160037.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160037-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160037-768x429.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc41e09 elementor-widget elementor-widget-heading\" data-id=\"dc41e09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Waktu Online Harian<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b40ff e-flex e-con-boxed e-con e-parent\" data-id=\"37b40ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7b0f7 elementor-widget elementor-widget-image\" data-id=\"0c7b0f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160203.png\" class=\"attachment-large size-large wp-image-2582\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160203.png 945w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160203-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160203-768x431.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac9039 elementor-widget elementor-widget-heading\" data-id=\"eac9039\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kata Kunci Paling Banyak Dicari di Google<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc12e67 e-flex e-con-boxed e-con e-parent\" data-id=\"fc12e67\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9917258 elementor-widget elementor-widget-image\" data-id=\"9917258\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"528\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160459.png\" class=\"attachment-large size-large wp-image-2583\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160459.png 942w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160459-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160459-768x430.png 768w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5cc96 elementor-widget elementor-widget-heading\" data-id=\"0c5cc96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Tujuan Internet<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4829a21 e-flex e-con-boxed e-con e-parent\" data-id=\"4829a21\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdc0e8 elementor-widget elementor-widget-image\" data-id=\"bcdc0e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"531\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160659.png\" class=\"attachment-large size-large wp-image-2584\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160659.png 941w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160659-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160659-768x433.png 768w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b39c8 elementor-widget elementor-widget-heading\" data-id=\"62b39c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Situs web dan Aplikasi yang Paling Sering Dikunjungi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b84b8c2 e-flex e-con-boxed e-con e-parent\" data-id=\"b84b8c2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5694335 elementor-widget elementor-widget-image\" data-id=\"5694335\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160906.png\" class=\"attachment-large size-large wp-image-2585\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160906.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160906-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-160906-768x430.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0386f6d elementor-widget elementor-widget-heading\" data-id=\"0386f6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Situs Web Top: Peringkat Similarweb<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-828804f e-flex e-con-boxed e-con e-parent\" data-id=\"828804f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e702f9 elementor-widget elementor-widget-image\" data-id=\"7e702f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161138.png\" class=\"attachment-large size-large wp-image-2586\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161138.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161138-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161138-768x430.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ac668 elementor-widget elementor-widget-heading\" data-id=\"84ac668\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Situs Web Top: Peringkat Semrush<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-972f461 e-flex e-con-boxed e-con e-parent\" data-id=\"972f461\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7c24a elementor-widget elementor-widget-image\" data-id=\"6a7c24a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161221.png\" class=\"attachment-large size-large wp-image-2587\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161221.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161221-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161221-768x430.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1e6e8a e-flex e-con-boxed e-con e-parent\" data-id=\"a1e6e8a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bcc2c0 elementor-widget elementor-widget-text-editor\" data-id=\"2bcc2c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pada bulan Januari 2024, <b>terdapat 185,3 juta pengguna internet di Indonesia.<\/b><\/p><p>Penetrasi internet Indonesia mencapai 66,5 persen dari total populasi pada awal tahun 2024.<\/p><p>Analisis Kepios menunjukkan bahwa jumlah <b>pengguna internet di Indonesia meningkat sebesar 1,5 juta orang (+0,8 persen) <\/b>antara Januari 2023 dan Januari 2024.<\/p><p>Secara perspektif, angka pengguna ini mengungkapkan bahwa 93,40 juta penduduk di Indonesia tidak menggunakan internet pada awal tahun 2024, menunjukkan bahwa <b>33,5 persen populasi tetap tidak terhubung ke internet di awal tahun tersebut.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c9ee5 elementor-widget elementor-widget-heading\" data-id=\"62c9ee5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kecepatan Koneksi Internet di Indonesia pada Tahun 2024<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be1e83f e-flex e-con-boxed e-con e-parent\" data-id=\"be1e83f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-507cd46 elementor-widget elementor-widget-text-editor\" data-id=\"507cd46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan Ookla menunjukkan bahwa pengguna internet di Indonesia bisa saja mengharapkan kecepatan koneksi internet berikut pada awal tahun 2024:<\/p><ul><li>Kecepatan koneksi internet seluler rata-rata melalui jaringan seluler: 24,53 Mbps.<\/li><li>Kecepatan koneksi internet tetap rata-rata: 28,34 Mbps.<\/li><\/ul><p>Data Ookla mengungkapkan bahwa median <b>kecepatan koneksi internet seluler di Indonesia meningkat sebesar 7,26 Mbps (+42,0 persen)<\/b> dalam dua belas bulan hingga awal tahun 2024.<\/p><p>Sementara itu, data Ookla menunjukkan kecepatan koneksi internet tetap di Indonesia meningkat sebesar 3,99 Mbps (+16,4 persen) pada periode yang sama.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-964fb80 elementor-widget elementor-widget-heading\" data-id=\"964fb80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>04 Data statistik media sosial di Indonesia tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4e784 elementor-widget elementor-widget-heading\" data-id=\"cc4e784\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">GAMBARAN UMUM PENGGUNAAN MEDIA SOSIAL<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-864db7a e-flex e-con-boxed e-con e-parent\" data-id=\"864db7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3240087 elementor-widget elementor-widget-image\" data-id=\"3240087\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161957.png\" class=\"attachment-large size-large wp-image-2588\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161957.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161957-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-161957-768x430.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-576d065 e-flex e-con-boxed e-con e-parent\" data-id=\"576d065\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36481ff elementor-widget elementor-widget-heading\" data-id=\"36481ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">PROFIL DEMOGRAFI AUDIENCE IKLAN META<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5c84f9 e-flex e-con-boxed e-con e-parent\" data-id=\"f5c84f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b566f1e elementor-widget elementor-widget-image\" data-id=\"b566f1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"529\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-162220.png\" class=\"attachment-large size-large wp-image-2589\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-162220.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-162220-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-162220-768x429.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b10f93 elementor-widget elementor-widget-heading\" data-id=\"3b10f93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">WAKTU YANG DIHABISKAN MENGGUNAKAN APLIKASI MEDIA SOSIAL<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9b14d8 e-flex e-con-boxed e-con e-parent\" data-id=\"d9b14d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1186146 elementor-widget elementor-widget-image\" data-id=\"1186146\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"531\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171648.png\" class=\"attachment-large size-large wp-image-2590\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171648.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171648-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171648-768x431.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a952ddb elementor-widget elementor-widget-heading\" data-id=\"a952ddb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">REFERENSI TRAFIK WEB DARI MEDIA SOSIAL<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8ea9da e-flex e-con-boxed e-con e-parent\" data-id=\"c8ea9da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2585c elementor-widget elementor-widget-image\" data-id=\"8a2585c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"529\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171811.png\" class=\"attachment-large size-large wp-image-2591\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171811.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171811-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171811-768x429.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa62652 elementor-widget elementor-widget-heading\" data-id=\"aa62652\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">ALASAN UTAMA MENGGUNAKAN MEDIA SOSIAL<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-892e4b7 e-flex e-con-boxed e-con e-parent\" data-id=\"892e4b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c31fcd elementor-widget elementor-widget-image\" data-id=\"5c31fcd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"529\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171919.png\" class=\"attachment-large size-large wp-image-2592\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171919.png 948w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171919-300x167.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-171919-768x429.png 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cd1a5 elementor-widget elementor-widget-heading\" data-id=\"57cd1a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">PLATFORM MEDIA SOSIAL YANG PALING DIGUNAKAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e763f3 e-flex e-con-boxed e-con e-parent\" data-id=\"3e763f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dbf03 elementor-widget elementor-widget-image\" data-id=\"c1dbf03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"528\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172046.png\" class=\"attachment-large size-large wp-image-2593\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172046.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172046-300x167.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172046-768x429.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3255d8 elementor-widget elementor-widget-heading\" data-id=\"b3255d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">PLATFORM MEDIA SOSIAL FAVORIT<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32e04b2 e-flex e-con-boxed e-con e-parent\" data-id=\"32e04b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f64cbd6 elementor-widget elementor-widget-image\" data-id=\"f64cbd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"532\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172138.png\" class=\"attachment-large size-large wp-image-2594\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172138.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172138-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172138-768x431.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8f790 e-flex e-con-boxed e-con e-parent\" data-id=\"7f8f790\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1587d8 elementor-widget elementor-widget-text-editor\" data-id=\"d1587d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Angka DataReportal menunjukkan terdapat 139 juta identitas pengguna media sosial aktif di Indonesia pada Januari 2024.<\/p><p>Untuk lebih jelasnya, analisis Kepios menunjukkan bahwa pengguna media sosial di Indonesia <b>tidak mengalami perubahan<\/b> antara awal tahun 2023 hingga awal tahun 2024.<\/p><p>Jumlah pengguna media sosial di Indonesia pada awal tahun 2024 setara dengan <b>49,9 persen<\/b> dari total populasi, namun perlu ditekankan bahwa pengguna media sosial mungkin <b>tidak <\/b>mewakili individu yang unik (lihat catatan rinci kami mengenai data untuk mengetahui alasannya).<\/p><p>Sementara itu, data yang dipublikasikan dalam alat perencanaan iklan di platform media sosial ternama menunjukkan bahwa terdapat <b>126,8 juta<\/b> pengguna <b>berusia 18 tahun ke atas<\/b> yang menggunakan media sosial di Indonesia pada awal tahun 2024, <b>setara dengan 64,8 persen<\/b> dari total populasi <b>berusia 18 tahun ke atas<\/b>\u00a0pada waktu itu.<\/p><p>Secara lebih luas, <b>75 persen<\/b> dari total basis pengguna internet di Indonesia (berapapun usianya) menggunakan setidaknya satu platform media sosial pada bulan Januari 2024.<\/p><p>Saat itu, <b>46,5 persen<\/b> pengguna media sosial di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>53,5 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Catatan: data gender saat ini hanya tersedia untuk \u201cperempuan\u201d dan \u201claki-laki\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64129fe elementor-widget elementor-widget-heading\" data-id=\"64129fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>05 Pengguna Facebook di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94693c2 elementor-widget elementor-widget-heading\" data-id=\"94693c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">FACEBOOK: GAMBARAN UMUM AUDIENSI IKLAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7f77a elementor-widget elementor-widget-image\" data-id=\"7c7f77a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"532\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172926.png\" class=\"attachment-large size-large wp-image-2596\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172926.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172926-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172926-768x432.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13019c8 elementor-widget elementor-widget-heading\" data-id=\"13019c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">TINGKAT KETERLIBATAN FACEBOOK: LOCOWISE<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa3ca4 elementor-widget elementor-widget-image\" data-id=\"afa3ca4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"531\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173038.png\" class=\"attachment-large size-large wp-image-2597\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173038.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173038-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173038-768x431.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf4b7f elementor-widget elementor-widget-heading\" data-id=\"6cf4b7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">TINGKAT KETERLIBATAN FACEBOOK: SOCIALINSIDER<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2433f16 e-flex e-con-boxed e-con e-parent\" data-id=\"2433f16\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfd99c elementor-widget elementor-widget-image\" data-id=\"ebfd99c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"534\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172759.png\" class=\"attachment-large size-large wp-image-2595\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172759.png 945w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172759-300x170.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-172759-768x434.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3439c9f e-flex e-con-boxed e-con e-parent\" data-id=\"3439c9f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf493f5 elementor-widget elementor-widget-image\" data-id=\"cf493f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"534\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173309-1.png\" class=\"attachment-large size-large wp-image-2600\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173309-1.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173309-1-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173309-1-768x433.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67be7f9 e-flex e-con-boxed e-con e-parent\" data-id=\"67be7f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3546d4b elementor-widget elementor-widget-image\" data-id=\"3546d4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"531\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173536.png\" class=\"attachment-large size-large wp-image-2601\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173536.png 943w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173536-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-173536-768x432.png 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1c1784 e-flex e-con-boxed e-con e-parent\" data-id=\"b1c1784\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb74a1f elementor-widget elementor-widget-text-editor\" data-id=\"bb74a1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan di sumber periklanan Meta menunjukkan bahwa <b>Facebook<\/b> memiliki <b>117,6 juta<\/b> pengguna di Indonesia pada awal tahun 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6a983 elementor-widget elementor-widget-heading\" data-id=\"aa6a983\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pertumbuhan pengguna Facebook di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb9206c e-flex e-con-boxed e-con e-parent\" data-id=\"bb9206c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226786d elementor-widget elementor-widget-text-editor\" data-id=\"226786d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Angka yang dipublikasikan di alat Meta sendiri menunjukkan bahwa potensi jangkauan iklan Facebook di Indonesia <b>menurun<\/b> sebesar <b>2,3 juta<\/b> (-1,9 persen) antara Januari 2023 dan Januari 2024.<\/p><p>Untuk konteks yang lebih baru, data yang sama menunjukkan bahwa jumlah pengguna yang dapat dijangkau pemasar dengan iklan di Facebook di Indonesia <b>menurun<\/b> sebesar <b>19 juta<\/b> (-13,8 persen) antara Oktober 2023 dan Januari 2024.<\/p><p>Namun, penting untuk ditekankan bahwa angka jangkauan iklan ini <b>tidak<\/b> sama dengan angka pengguna aktif bulanan yang dilaporkan Meta dalam pengumuman pendapatan investornya, dan angka tersebut tidak boleh ditafsirkan seperti itu.<\/p><p>Seperti yang dinyatakan perusahaan dalam alat perencanaan iklannya,<\/p><p>\u201cPerkiraan ukuran audiens bukanlah ukuran untuk pengguna aktif bulanan atau harian, atau untuk keterlibatan. Perkiraan tidak dirancang untuk mencocokkan populasi, perkiraan sensus, atau sumber lainnya, dan mungkin berbeda tergantung pada faktor-faktor seperti berapa banyak akun di seluruh teknologi Meta yang dimiliki seseorang, berapa banyak pengunjung sementara yang berada di lokasi geografis tertentu pada waktu tertentu, dan Meta demografi yang dilaporkan pengguna.\u201d<\/p><p>Akibatnya, perubahan jangkauan iklan belum tentu menunjukkan adanya perubahan pada basis pengguna platform secara keseluruhan.<\/p><p>Namun terlepas dari peringatan ini, data jangkauan iklan Meta masih memberikan wawasan berharga tentang bagaimana penggunaan Facebook berkembang.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff6fcb elementor-widget elementor-widget-heading\" data-id=\"dff6fcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Adopsi Facebook di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d006cd e-flex e-con-boxed e-con e-parent\" data-id=\"3d006cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0905c75 elementor-widget elementor-widget-text-editor\" data-id=\"0905c75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jangkauan iklan Facebook di Indonesia setara dengan <b>42,2 persen<\/b> dari total populasi pada awal tahun 2024.<\/p><p>Namun, Meta hanya mengizinkan orang berusia 13 tahun ke atas untuk menggunakan Facebook, jadi perlu diperhatikan bahwa<b> 53,6 persen<\/b> audiens \u201cmemenuhi syarat\u201d di Indonesia menggunakan Meta pada tahun 2024.<\/p><p>Sebagai konteks tambahan, jangkauan iklan Facebook di Indonesia setara dengan <b>63,5 persen<\/b> basis pengguna internet lokal (berapa pun usianya) pada Januari 2024.<\/p><p>Pada awal tahun 2024, <b>41,9 persen<\/b> pemirsa iklan Facebook di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>58,1 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Catatan: Sumber daya periklanan Meta hanya mempublikasikan data gender pemirsa untuk pengguna \u201cperempuan\u201d dan \u201claki-laki\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad4351 elementor-widget elementor-widget-heading\" data-id=\"4ad4351\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>06 Pengguna YouTube di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0063946 elementor-widget elementor-widget-heading\" data-id=\"0063946\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">YOUTUBE: GAMBARAN UMUM AUDIENSI IKLAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-998875b e-flex e-con-boxed e-con e-parent\" data-id=\"998875b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c97aeb5 elementor-widget elementor-widget-image\" data-id=\"c97aeb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-174348.png\" class=\"attachment-large size-large wp-image-2602\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-174348.png 948w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-174348-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-174348-768x429.png 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651b54f elementor-widget elementor-widget-heading\" data-id=\"651b54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">PENCARIAN YOUTUBE TERATAS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a23e14d e-flex e-con-boxed e-con e-parent\" data-id=\"a23e14d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b65611 elementor-widget elementor-widget-image\" data-id=\"8b65611\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"531\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-174436.png\" class=\"attachment-large size-large wp-image-2603\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-174436.png 946w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-174436-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-174436-768x431.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d9245 e-flex e-con-boxed e-con e-parent\" data-id=\"f1d9245\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad725b elementor-widget elementor-widget-text-editor\" data-id=\"2ad725b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sumber periklanan Google menunjukkan bahwa <b>YouTube<\/b> memiliki <strong>139 juta<\/strong> pengguna di Indonesia pada awal tahun 2024.<\/p><p>Penting untuk ditekankan bahwa angka jangkauan iklan ini <b>tidak<\/b> selalu mewakili hal yang sama dengan angka pengguna aktif bulanan, dan mungkin terdapat perbedaan yang berarti antara ukuran pemirsa iklan YouTube dan total basis pengguna aktifnya.<\/p><p>Namun, data perusahaan sendiri menunjukkan bahwa jangkauan iklan YouTube pada awal tahun 2024 setara dengan <b>49,9 persen<\/b> dari total populasi Indonesia pada awal tahun.<\/p><p>Sebagai perbandingan, iklan YouTube mencapai <b>75,0 persen<\/b> dari total basis pengguna internet di Indonesia (berapapun usianya) pada bulan Januari 2024.<\/p><p>Saat itu, <b>46,9 persen<\/b> penonton iklan YouTube di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>53,1 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Catatan: Sumber daya periklanan Google hanya memublikasikan data gender pemirsa untuk pengguna \u201cperempuan\u201d dan \u201claki-laki\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e4848 elementor-widget elementor-widget-heading\" data-id=\"29e4848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pertumbuhan pengguna YouTube di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-381747a e-flex e-con-boxed e-con e-parent\" data-id=\"381747a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39239f1 elementor-widget elementor-widget-text-editor\" data-id=\"39239f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan di alat perencanaan iklan milik Google menunjukkan bahwa potensi jangkauan iklan YouTube di Indonesia <b>tidak berubah<\/b> antara awal tahun 2023 dan awal tahun 2024.<\/p><p>Sementara itu, data yang sama menunjukkan bahwa jumlah pengguna yang dapat dijangkau pemasar dengan iklan di YouTube di Indonesia juga <b>tidak berubah<\/b> antara Oktober 2023 hingga Januari 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687805b elementor-widget elementor-widget-heading\" data-id=\"687805b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>07 Pengguna Instagram di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b77d59 elementor-widget elementor-widget-heading\" data-id=\"1b77d59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">INSTAGRAM: GAMBARAN UMUM AUDIENSI IKLAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffa160f e-flex e-con-boxed e-con e-parent\" data-id=\"ffa160f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c000066 elementor-widget elementor-widget-image\" data-id=\"c000066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"533\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-175800.png\" class=\"attachment-large size-large wp-image-2604\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-175800.png 944w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-175800-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-175800-768x434.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ca743 elementor-widget elementor-widget-heading\" data-id=\"d7ca743\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">TINGKAT KETERLIBATAN INSTAGRAM: SOCIALINSIDER<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec99f73 e-flex e-con-boxed e-con e-parent\" data-id=\"ec99f73\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd559b elementor-widget elementor-widget-image\" data-id=\"1bd559b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"532\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-175930.png\" class=\"attachment-large size-large wp-image-2605\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-175930.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-175930-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-175930-768x431.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9ba420 e-flex e-con-boxed e-con e-parent\" data-id=\"d9ba420\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51812c0 elementor-widget elementor-widget-image\" data-id=\"51812c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"531\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-180154.png\" class=\"attachment-large size-large wp-image-2606\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-180154.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-180154-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-180154-768x431.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-241edc4 e-flex e-con-boxed e-con e-parent\" data-id=\"241edc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63fe287 elementor-widget elementor-widget-text-editor\" data-id=\"63fe287\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Angka yang dipublikasikan di alat periklanan Meta menunjukkan bahwa <b>Instagram<\/b> memiliki <b>100,9 juta<\/b> pengguna di Indonesia pada awal tahun 2024.<\/p><p>Angka yang direvisi secara rutin oleh perusahaan menunjukkan bahwa jangkauan iklan Instagram di Indonesia setara dengan <b>36,2 persen<\/b> dari total populasi pada awal tahun.<\/p><p>Namun, Meta hanya mengizinkan orang berusia 13 tahun ke atas untuk menggunakan Instagram, jadi perlu diperhatikan bahwa <b>46,0 persen<\/b> audiens \u201cmemenuhi syarat\u201d di Indonesia menggunakan Instagram pada tahun 2024.<\/p><p>Perlu dicatat juga bahwa jangkauan iklan Instagram di Indonesia pada awal tahun 2024 setara dengan <b>54,5 persen<\/b> basis pengguna internet lokal (berapa pun usianya).<\/p><p>Pada awal tahun 2024, <b>54,5 persen<\/b> audiens iklan Instagram di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>45,5 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Catatan: Sumber daya periklanan Meta hanya mempublikasikan data gender pemirsa untuk pengguna \u201cperempuan\u201d dan \u201claki-laki\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8745f9 elementor-widget elementor-widget-heading\" data-id=\"b8745f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pertumbuhan pengguna Instagram di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-873f8b5 e-flex e-con-boxed e-con e-parent\" data-id=\"873f8b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b133843 elementor-widget elementor-widget-text-editor\" data-id=\"b133843\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan di alat perencanaan Meta menunjukkan bahwa potensi jangkauan iklan Instagram di Indonesia <b>meningkat<\/b> sebesar <b>12 juta<\/b> (+13,2 persen) antara Januari 2023 dan Januari 2024.<\/p><p>Secara triwulanan, data perusahaan juga mengungkapkan bahwa jumlah pemirsa iklan Instagram di Indonesia mengalami <b>penurunan<\/b> sebesar <b>3,9 juta<\/b> (-3,7 persen) antara Oktober 2023 hingga Januari 2024.<\/p><p>Seperti yang kami catat di bagian Facebook di atas, perubahan angka jangkauan audiens yang dipublikasikan di alat perencanaan iklan Meta <b>tidak<\/b> serta merta berkorelasi dengan perubahan keseluruhan pada basis pengguna aktif platformnya.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb24596 elementor-widget elementor-widget-heading\" data-id=\"eb24596\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>08 Pengguna TikTok di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847cf45 elementor-widget elementor-widget-heading\" data-id=\"847cf45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">TIKTOK: GAMBARAN UMUM AUDIENSI IKLAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25236c7 e-flex e-con-boxed e-con e-parent\" data-id=\"25236c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599aa57 elementor-widget elementor-widget-image\" data-id=\"599aa57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-180611.png\" class=\"attachment-large size-large wp-image-2607\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-180611.png 945w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-180611-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-180611-768x431.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf27713 e-flex e-con-boxed e-con e-parent\" data-id=\"bf27713\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb96a53 elementor-widget elementor-widget-text-editor\" data-id=\"fb96a53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Angka yang dipublikasikan di sumber periklanan ByteDance menunjukkan bahwa <b>TikTok<\/b> memiliki <b>126,8 juta <\/b>pengguna berusia 18 tahun ke atas di Indonesia pada awal tahun 2024.<\/p><p>Perhatikan bahwa ByteDance memungkinkan pemasar menargetkan iklan TikTok kepada pengguna berusia 13 tahun ke atas melalui alat periklanannya, namun alat ini hanya menampilkan data audiens untuk pengguna berusia 18 tahun ke atas.<\/p><p>Untuk konteksnya, angka ByteDance menunjukkan bahwa iklan TikTok menjangkau <b>64,8 persen<\/b>* dari seluruh orang dewasa berusia 18 tahun ke atas di Indonesia pada awal tahun 2024.<\/p><p>Sementara itu, jangkauan iklan TikTok di Indonesia setara dengan <b>68,5 persen<\/b> basis pengguna internet lokal pada awal tahun, tanpa memandang usia.<\/p><p>Pada awal tahun 2024, <b>46,5 persen<\/b> penonton iklan TikTok di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>53,5 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Catatan: Sumber daya periklanan ByteDance hanya mempublikasikan data gender pemirsa untuk pengguna \u201cperempuan\u201d dan \u201claki-laki\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351bf99 elementor-widget elementor-widget-heading\" data-id=\"351bf99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pertumbuhan pengguna TikTok di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be9b0e e-flex e-con-boxed e-con e-parent\" data-id=\"6be9b0e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d63021 elementor-widget elementor-widget-text-editor\" data-id=\"6d63021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang diterbitkan dalam alat perencanaan iklan milik ByteDance menunjukkan bahwa potensi jangkauan iklan TikTok di Indonesia <b>meningkat<\/b> sebesar <b>17 juta<\/b> (+15,4 persen) antara awal tahun 2023 dan awal tahun 2024.<\/p><p>Namun, angka-angka menunjukkan bahwa potensi jangkauan iklan di TikTok di Indonesia sebenarnya <b>meningkat<\/b> sebesar <b>20 juta<\/b> (+19,1 persen) antara Oktober 2023 dan Januari 2024, yang menunjukkan bahwa jangkauan mungkin telah menurun antara Januari 2023 dan Oktober 2023.<\/p><p>Meskipun demikian, audiens iklan sering kali hanya mencakup sebagian dari total pengguna suatu platform, dan mengingat alat iklan TikTok hanya mempublikasikan data untuk pengguna berusia 18 tahun ke atas, penting untuk diingat bahwa tren angka jangkauan iklan TikTok belum tentu sesuai dengan perubahan di basis pengguna platform secara keseluruhan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9cd43 elementor-widget elementor-widget-heading\" data-id=\"4a9cd43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>09 Pengguna Facebook Messenger di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f9154 elementor-widget elementor-widget-heading\" data-id=\"79f9154\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">MESSENGER: GAMBARAN UMUM AUDIENSI IKLAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58e1dc6 e-flex e-con-boxed e-con e-parent\" data-id=\"58e1dc6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edf80e9 elementor-widget elementor-widget-image\" data-id=\"edf80e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"533\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-181348.png\" class=\"attachment-large size-large wp-image-2608\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-181348.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-181348-300x169.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-181348-768x432.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fe5dca e-flex e-con-boxed e-con e-parent\" data-id=\"7fe5dca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc5b35 elementor-widget elementor-widget-text-editor\" data-id=\"6dc5b35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan di sumber periklanan Meta menunjukkan bahwa iklan di <b>Facebook Messenger<\/b> menjangkau <b>27,75 juta <\/b>pengguna di Indonesia pada awal tahun 2024.<\/p><p>Jumlah audiens yang sering direvisi oleh perusahaan menunjukkan bahwa jangkauan iklan Facebook Messenger di Indonesia setara dengan <b>10,0 persen<\/b> dari total populasi pada awal tahun.<\/p><p>Meta hanya mengizinkan orang berusia 13 tahun ke atas untuk menggunakan Facebook Messenger, jadi perlu diperhatikan bahwa <b>12,7 persen<\/b> audiens Facebook Messenger \u201cmemenuhi syarat\u201d di Indonesia pada tahun 2024.<\/p><p>Sebagai konteks tambahan, jangkauan iklan Facebook Messenger di Indonesia setara dengan<b> 15,0 persen<\/b> basis pengguna internet lokal (tanpa memandang usia).<\/p><p>Pada awal tahun 2024, <b>44,9 persen<\/b> audiens iklan Facebook Messenger di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>55,1 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Catatan: Sumber daya periklanan Meta hanya mempublikasikan data gender pemirsa untuk pengguna \u201cperempuan\u201d dan \u201claki-laki\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357bd5c elementor-widget elementor-widget-heading\" data-id=\"357bd5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pertumbuhan pengguna Facebook Messenger di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55456e2 e-flex e-con-boxed e-con e-parent\" data-id=\"55456e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-323eb06 elementor-widget elementor-widget-text-editor\" data-id=\"323eb06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan di alat perencanaan Meta menunjukkan bahwa potensi jangkauan iklan Facebook Messenger di Indonesia <b>meningkat<\/b> sebesar <b>450 ribu <\/b>(+1,6 persen) antara Januari 2023 dan Januari 2024.<\/p><p>Secara triwulanan, data perusahaan mengungkapkan bahwa jumlah pemirsa iklan Facebook Messenger di Indonesia <b>menurun<\/b> sebesar <b>2,2 juta<\/b> (-7,2 persen) antara Oktober 2023 dan Januari 2024.<\/p><p>Namun, seperti yang kami catat di bagian Facebook di atas, perubahan angka jangkauan audiens yang dipublikasikan di alat perencanaan iklan Meta <b>tidak<\/b> serta merta berkorelasi dengan perubahan keseluruhan pada basis pengguna aktif platformnya.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beedf94 elementor-widget elementor-widget-heading\" data-id=\"beedf94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>10 Pengguna Linkedin di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289a2b1 elementor-widget elementor-widget-heading\" data-id=\"289a2b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">LINKEDIN: GAMBARAN UMUM AUDIENSI IKLAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e9cdf e-flex e-con-boxed e-con e-parent\" data-id=\"19e9cdf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-883bfd9 elementor-widget elementor-widget-image\" data-id=\"883bfd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"530\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182133.png\" class=\"attachment-large size-large wp-image-2609\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182133.png 949w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182133-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182133-768x429.png 768w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dedaa7 e-flex e-con-boxed e-con e-parent\" data-id=\"0dedaa7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa2683 elementor-widget elementor-widget-text-editor\" data-id=\"2fa2683\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Angka yang dipublikasikan di sumber periklanan LinkedIn menunjukkan bahwa <b>LinkedIn<\/b> memiliki <b>26,00 juta <\/b>\u201canggota\u201d di Indonesia pada awal tahun 2024.<\/p><p>Angka jangkauan iklan perusahaan menunjukkan bahwa audiens LinkedIn di Indonesia setara dengan <b>9,3 persen<\/b> dari total populasi pada awal tahun 2024.<\/p><p>LinkedIn melarang orang yang berusia di bawah 18 tahun untuk menggunakan platformnya, jadi ada baiknya juga mengetahui bahwa <b>13,3 persen<\/b> audiens \u201cmemenuhi syarat\u201d di Indonesia menggunakan LinkedIn pada tahun 2024.<\/p><p>Sebagai konteks tambahan, jangkauan iklan LinkedIn di Indonesia setara dengan <b>14,0 persen<\/b> basis pengguna internet lokal (tanpa memandang usia) pada awal tahun.<\/p><p>Pada awal tahun 2024, <b>45,9 persen<\/b> audiens iklan LinkedIn di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>54,1 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Catatan: Sumber daya periklanan LinkedIn hanya mempublikasikan data gender audiens untuk pengguna \u201cperempuan\u201d dan \u201cpria\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc32ca elementor-widget elementor-widget-heading\" data-id=\"adc32ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pertumbuhan pengguna LinkedIn di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21732e5 e-flex e-con-boxed e-con e-parent\" data-id=\"21732e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c19823 elementor-widget elementor-widget-text-editor\" data-id=\"1c19823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan dalam alat perencanaan LinkedIn menunjukkan bahwa potensi jangkauan iklan LinkedIn di Indonesia <b>meningkat<\/b> sebesar <b>3,0 juta<\/b> (+13,0 persen) antara awal tahun 2023 dan awal tahun 2024.<\/p><p>Setiap triwulan, data perusahaan mengungkapkan bahwa jumlah audiens iklan LinkedIn di Indonesia <b>meningkat<\/b> sebesar <b>1,0 juta<\/b> (+4,0 persen) antara Oktober 2023 dan Januari 2024.<\/p><p>Namun, karena angka audiens iklan LinkedIn didasarkan pada total anggota terdaftar dan bukan pengguna aktif bulanan, tidak jelas apakah tren ini juga mencerminkan perubahan dalam penggunaan aktif LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1493590 elementor-widget elementor-widget-heading\" data-id=\"1493590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>11 Pengguna Snapchat di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3342a7 elementor-widget elementor-widget-heading\" data-id=\"f3342a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">SNAPCHAT: GAMBARAN UMUM AUDIENSI IKLAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfbb5 elementor-widget elementor-widget-image\" data-id=\"43cfbb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"531\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182508.png\" class=\"attachment-large size-large wp-image-2610\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182508.png 947w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182508-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182508-768x431.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9df7ed e-flex e-con-boxed e-con e-parent\" data-id=\"d9df7ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3398c6e elementor-widget elementor-widget-text-editor\" data-id=\"3398c6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan di sumber periklanan Snap menunjukkan bahwa <b>Snapchat<\/b> memiliki <b>2,05 juta<\/b> pengguna di Indonesia pada awal tahun 2024.<\/p><p>Angka tersebut berarti jangkauan iklan Snapchat di Indonesia setara dengan <b>0,7 persen<\/b> dari total populasi pada awal tahun.<\/p><p>Namun, Snap hanya mengizinkan orang berusia 13 tahun ke atas untuk menggunakan platform ini, jadi perlu diperhatikan juga bahwa <b>0,9 persen<\/b> dari audiens \u201cmemenuhi syarat\u201d di Indonesia menggunakan Snap pada tahun 2024.<\/p><p>Sebagai konteks tambahan, jangkauan iklan Snapchat di Indonesia setara dengan <b>1,1 persen<\/b> basis pengguna internet lokal (berapapun usianya) pada awal tahun.<\/p><p>Pada awal tahun 2024, <b>69,9 persen<\/b> pemirsa iklan Snapchat di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>25,9 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Catatan: Sumber daya periklanan Snap hanya mempublikasikan data gender pemirsa untuk pengguna \u201cperempuan\u201d dan \u201claki-laki\u201d, namun angka yang dipublikasikan untuk demografi ini tidak selalu berjumlah total angka pengguna, sehingga persentase yang ditampilkan di sini mungkin tidak berjumlah 100 persen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a954e6d elementor-widget elementor-widget-heading\" data-id=\"a954e6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pertumbuhan pengguna Snapchat di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1829a2 elementor-widget elementor-widget-text-editor\" data-id=\"e1829a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang diterbitkan dalam alat perencanaan iklan milik Snap menunjukkan bahwa potensi jangkauan iklan Snapchat di Indonesia <b>menurun<\/b> sebesar <b>1,5 juta<\/b> (-42,4 persen) antara awal tahun 2023 dan awal tahun 2024.<\/p><p>Sementara itu, data yang sama menunjukkan jumlah pengguna yang dapat dijangkau pemasar dengan iklan di Snapchat di Indonesia mengalami <b>penurunan<\/b> sebesar <b>220 ribu<\/b> (-9,7 persen) antara Oktober 2023 hingga Januari 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2068be elementor-widget elementor-widget-heading\" data-id=\"a2068be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>12 Pengguna X di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc366ec elementor-widget elementor-widget-heading\" data-id=\"dc366ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">X: GAMBARAN UMUM AUDIENSI IKLAN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16833c5 e-flex e-con-boxed e-con e-parent\" data-id=\"16833c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8143fa elementor-widget elementor-widget-image\" data-id=\"e8143fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"534\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182845.png\" class=\"attachment-large size-large wp-image-2614\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182845.png 952w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182845-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240416-182845-768x431.png 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c737011 e-flex e-con-boxed e-con e-parent\" data-id=\"c737011\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4fa79 elementor-widget elementor-widget-text-editor\" data-id=\"0b4fa79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Angka yang dipublikasikan di sumber periklanan X (Twitter) menunjukkan bahwa <b>X<\/b> memiliki <b>24,69 juta<\/b> pengguna di Indonesia pada awal tahun 2024.<\/p><p>Angka tersebut berarti jangkauan iklan X di Indonesia setara dengan <b>8,9 persen <\/b>dari total populasi saat itu.<\/p><p>Namun, penting untuk ditekankan bahwa angka jangkauan iklan ini <b>tidak<\/b> sama dengan angka pengguna aktif bulanan, dan mungkin terdapat perbedaan yang berarti antara ukuran pemirsa iklan X dan total basis pengguna aktifnya.<\/p><p>Selain itu, kami telah melihat beberapa tren yang sangat aneh dalam data yang dilaporkan di alat periklanan X selama setahun terakhir, jadi kami menyarankan agar berhati-hati saat menganalisis angka X ini.<\/p><p>Perlu dicatat bahwa X hanya mengizinkan orang berusia 13 tahun ke atas untuk menggunakan platformnya, sehingga angka terbaru menunjukkan bahwa <b>11,3 persen<\/b> dari audiens \u201cmemenuhi syarat\u201d di Indonesia menggunakan X pada tahun 2024.<\/p><p>Sebagai konteks tambahan, jangkauan iklan X di Indonesia setara dengan <b>13,3 persen<\/b> basis pengguna internet lokal (tanpa memandang usia) pada awal tahun.<\/p><p>Pada awal tahun 2024, data perusahaan menunjukkan bahwa <b>46,3 persen<\/b> pemirsa iklan X di Indonesia adalah <b>perempuan<\/b>, sedangkan <b>53,7 persen<\/b> adalah <b>laki-laki<\/b>.<\/p><p>Namun, perlu dicatat bahwa X menyimpulkan jenis kelamin penggunanya, dengan menganalisis sinyal seperti nama yang dimasukkan pengguna di profil mereka, dan aktivitas mereka yang lebih luas di platform.<\/p><p>Hal ini berbeda dengan data gender yang ditawarkan dalam alat periklanan di platform seperti Facebook, yang mengandalkan gender yang dimasukkan pengguna ke dalam profil mereka.<\/p><p>Selain itu, analisis kami menunjukkan bahwa kesimpulan X mungkin tidak terlalu dapat diandalkan dalam menentukan jenis kelamin pengguna, terutama di negara-negara yang bahasa Inggris bukan bahasa dominannya.<\/p><p>Misalnya, temuan riset konsumen yang diterbitkan oleh GWI sering kali memberikan gambaran yang sangat berbeda tentang penggunaan X berdasarkan gender dibandingkan dengan data audiens X sendiri.<\/p><p>Namun distorsi nyata yang sering muncul dalam data gender yang disimpulkan oleh X mungkin sebagian besar disebabkan oleh tingginya jumlah akun \u201cnon-manusia\u201d yang ditampilkan dalam data pengguna aktif X (misalnya, akun yang mewakili bisnis, hewan, musisi, dll.) , terutama karena X saat ini tidak memisahkan akun-akun ini dari individu manusia \u201casli\u201d seperti yang dilakukan Facebook dan Instagram.<\/p><p>Terlepas dari penyebab anomali ini, kami menyarankan agar berhati-hati saat menganalisis atau menafsirkan angka X yang dilaporkan untuk digunakan berdasarkan gender.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16c4d7 elementor-widget elementor-widget-heading\" data-id=\"a16c4d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pertumbuhan pengguna X di Indonesia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f7bcda e-flex e-con-boxed e-con e-parent\" data-id=\"8f7bcda\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc96413 elementor-widget elementor-widget-text-editor\" data-id=\"dc96413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data yang dipublikasikan di alat perencanaan iklan milik X (Twitter) menunjukkan bahwa potensi jangkauan iklan X di Indonesia <b>meningkat<\/b> sebesar <b>693 ribu<\/b> (+2,9 persen) antara awal tahun 2023 dan awal tahun 2024.<\/p><p>Sementara itu, data yang sama menunjukkan bahwa jumlah pengguna yang dapat dijangkau pemasar dengan iklan di X di Indonesia mengalami penurunan sebesar <b>2,4 juta<\/b> (-8,7 persen) antara Oktober 2023 hingga Januari 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba39245 elementor-widget elementor-widget-heading\" data-id=\"ba39245\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>13 Koneksi seluler di Indonesia pada tahun 2024<\/u><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6505f01 e-flex e-con-boxed e-con e-parent\" data-id=\"6505f01\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-901f840 elementor-widget elementor-widget-image\" data-id=\"901f840\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"529\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240417-102014.png\" class=\"attachment-large size-large wp-image-2624\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240417-102014.png 944w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240417-102014-300x168.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/screenshot-20240417-102014-768x430.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-895dc26 e-flex e-con-boxed e-con e-parent\" data-id=\"895dc26\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08a468f elementor-widget elementor-widget-text-editor\" data-id=\"08a468f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Data GSMA Intelligence menunjukkan terdapat <b>353,3 juta<\/b> koneksi seluler seluler di Indonesia pada awal tahun 2024.<\/li>\n<li>Angka GSMA Intelligence menunjukkan bahwa koneksi seluler di Indonesia setara dengan <b>126,8 persen<\/b> dari total populasi pada Januari 2024.<\/li>\n<li>Jumlah koneksi seluler di Indonesia <b>meningkat<\/b> sebesar <b>2,5 juta <\/b>(+0,7 persen) antara awal tahun 2023 dan awal tahun 2024.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-239b5f9 e-flex e-con-boxed e-con e-parent\" data-id=\"239b5f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d063300 elementor-widget elementor-widget-image\" data-id=\"d063300\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"91\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png\" class=\"attachment-large size-large wp-image-2289\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png 1024w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-300x27.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-768x68.png 768w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1536x137.png 1536w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3824689 elementor-widget elementor-widget-heading\" data-id=\"3824689\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 24px\">Promo THR (Tambahan Hari Riset)<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8dc48 elementor-widget elementor-widget-image\" data-id=\"7c8dc48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-10-at-10.42.21-AM-1024x682.jpeg\" class=\"attachment-large size-large wp-image-2465\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-10-at-10.42.21-AM-1024x682.jpeg 1024w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-10-at-10.42.21-AM-300x200.jpeg 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-10-at-10.42.21-AM-768x511.jpeg 768w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-10-at-10.42.21-AM-1536x1022.jpeg 1536w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/04\/WhatsApp-Image-2024-04-10-at-10.42.21-AM.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b3fce elementor-widget elementor-widget-text-editor\" data-id=\"e5b3fce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SELAMAT HARI RAYA IDUL FITRI<\/p><p>Minal Aidin Wal Faizin &#8211; Mohon Maaf Lahir dan Batin<\/p><p>\u00a0<\/p><p>Selama Periode Hari Raya Idul Fitri ini, Kalodata menawarkan promo THR (Tambahan Hari Riset) Kalodata!<\/p><p>Masukkan <strong>Kode &#8220;THR&#8221; untuk setiap pembelian paket BULANAN<\/strong> dan dapatkan tambahan 10 hari pemakaian.\u00a0<\/p><p>Berlaku untuk kelipatannya.<\/p><p><strong>(periode promo 10\/04\/2024-17\/04\/2024)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12b47e elementor-widget elementor-widget-image\" data-id=\"b12b47e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"91\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png\" class=\"attachment-large size-large wp-image-2289\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png 1024w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-300x27.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-768x68.png 768w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1536x137.png 1536w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dddc8fb elementor-widget elementor-widget-text-editor\" data-id=\"dddc8fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-style: normal;\"><span data-eleid=\"27\">Tentang Kalodata<\/span><\/h3><p style=\"font-size: 16px; font-style: normal; font-weight: 400;\">Kalodata merupakan platform analisis data TikTok pilihan global:<\/p><p style=\"font-size: 16px; font-style: normal; font-weight: 400;\"><span style=\"color: #56a1ed;\"><span style=\"font-weight: bold;\">Layanan serbaguna:<\/span>\u00a0<\/span>Kalodata menyediakan layanan data seperti identifikasi produk populer di TikTok, koneksi dengan kreator, perekaman livestream, pelacakan toko pesaing, analisis iklan video, ekspor skrip video pendek, dan pengeditan skrip video menggunakan teknologi AI (Artificial Intelligence).<\/p><p style=\"font-size: 16px; font-style: normal; font-weight: 400;\"><span style=\"font-weight: bold;\"><span style=\"color: #56a1ed;\">Data multi-dimensi:<\/span>\u00a0<\/span>Kalodata mendukung analisis data multi-dimensi berdasarkan kategori, toko, produk, kreator, livestream, dan video pendek. Kalodata berkomitmen untuk menyediakan data e-commerce TikTok yang lebih cepat, lengkap, dan akurat bagi pengguna global, serta mendukung pertumbuhan bisnis para praktisi TikTok.<\/p><p><span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5);\"><span style=\"color: #56a1ed;\"><b>Pengalaman industri yang beragam<\/b><\/span><\/span><span style=\"font-size: 16px; font-style: normal; font-weight: bold;\"><span style=\"color: #56a1ed;\">:<\/span>\u00a0<\/span>Kalodata didirikan di Shenzhen, Tiongkok, dengan kantor cabang di Hangzhou, Vietnam, dan Indonesia. Tim pendiri perusahaan terdiri dari para ahli industri senior yang memiliki pengalaman dari perusahaan-perusahaan ternama seperti ByteDance dan Alibaba. Mereka memiliki keahlian dan pengalaman yang kaya dalam bidang e-commerce untuk menyajikan data TikTok yang paling akurat serta produk dan fitur yang paling bermanfaat bagi pengguna. Hingga kini, Kalodata telah melayani lebih dari 300.000 penjual, influencer, dan lembaga di seluruh dunia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92bc412 elementor-widget elementor-widget-image\" data-id=\"92bc412\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"91\" src=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png\" class=\"attachment-large size-large wp-image-2289\" alt=\"\" srcset=\"https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1024x91.png 1024w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-300x27.png 300w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-768x68.png 768w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3-1536x137.png 1536w, https:\/\/www.kalodata.com\/id\/blog\/wp-content\/uploads\/2024\/03\/blog-divider3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b4021 elementor-widget elementor-widget-text-editor\" data-id=\"a1b4021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><h3 style=\"font-style: normal;\"><span data-eleid=\"27\">Baca Juga<\/span><\/h3><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-124a34b e-flex e-con-boxed e-con e-parent\" data-id=\"124a34b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d42c9b5 elementor-widget elementor-widget-text-editor\" data-id=\"d42c9b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: center;\">| <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kalowave.feishu.cn\/file\/KR89bakwWoJxOUxwV3ZcltHBn4c\">Ulasan dan Perkembangan TikTok Shop Indonesia 2024<\/a><\/span><\/span><\/p><p><span style=\"text-align: center;\">|\u00a0<\/span><span style=\"text-align: center; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem; font-weight: inherit;\"><u><a href=\"https:\/\/kalowave.feishu.cn\/file\/Chr0bzg2gospXbxGDRvc5fSdnUe\">Ulasan dan Prospek TikTok Shop Indonesia 2023<\/a><\/u><\/span><\/p><p><span style=\"text-align: center;\">|\u00a0<\/span><span style=\"text-align: center; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem; font-weight: inherit;\"><u><a href=\"https:\/\/kalowave.feishu.cn\/wiki\/I704wbGJSi0HTWk5EVtcI4t9n0b?from=from_copylink\">TikTok What&#8217;s Next Trend Report 2024<\/a><\/u><\/span><\/p><p><span style=\"text-align: center; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem; font-weight: inherit;\">|\u00a0<\/span><span style=\"text-align: center; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem; font-weight: inherit;\"><u><a href=\"https:\/\/kalowave.feishu.cn\/wiki\/ZlFqwSQg0iT1XtklPAXcCkgHn4d\">KALODATA KALENDER 2024<\/a><\/u><\/span><\/p><p><span style=\"text-align: center; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem; font-weight: inherit;\">|\u00a0<\/span><span style=\"text-align: center; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem; font-weight: inherit;\"><u><a href=\"https:\/\/kalowave.feishu.cn\/wiki\/AwWkwaGIBiElw5kS3fZcDzGInOb\">OPERASIONAL TIKTOK INDONEISA &#8211; KALODATA<\/a><\/u><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81de92b e-flex e-con-boxed e-con e-parent\" data-id=\"81de92b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; Laporan ini mencakup: Kondisi digital di Indonesia tahun 2024 Gambaran populasi Penggunaan internet di Indonesia tahun 2024 Data statistik media sosial di Indonesia tahun 2024 Pengguna Facebook di Indonesia tahun 2024 Pengguna YouTube di Indonesia tahun 2024 Pengguna Instagram di Indonesia tahun 2024 Pengguna TikTok di Indonesia tahun 2024 Pengguna Facebook Messenger di Indonesia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[26,67],"class_list":["post-2572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bisnis-online","tag-marketing","tag-ulasan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital 2024: Indonesia - Kalodata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kalodata.com\/id\/blog\/digital-2024-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital 2024: Indonesia - Kalodata\" \/>\n<meta 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