{"id":2714,"date":"2024-05-10T15:03:18","date_gmt":"2024-05-10T08:03:18","guid":{"rendered":"https:\/\/kalodata.com\/id\/blog\/?p=2714"},"modified":"2024-05-14T10:29:10","modified_gmt":"2024-05-14T03:29:10","slug":"turun-signifikan-tinjauan-data-platform-e-commerce-lazada-shopee-dan-lainnya-di-asia-tenggara-pada-bulan-april","status":"publish","type":"post","link":"https:\/\/www.kalodata.com\/id\/blog\/turun-signifikan-tinjauan-data-platform-e-commerce-lazada-shopee-dan-lainnya-di-asia-tenggara-pada-bulan-april\/","title":{"rendered":"Similarweb: Turun signifikan! Tinjauan Data Platform E-commerce Lazada, Shopee, dan lainnya di Asia Tenggara pada bulan April"},"content":{"rendered":"\t\t
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Baru-baru ini, situs analisis data Similarweb merilis data kunjungan platform e-commerce di Asia Tenggara pada bulan April 2024 (desktop + mobile) dan data terkait, sebagai berikut:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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01\u4e28Pertumbuhan volume keseluruhan turun 6,2% secara bulanan<\/strong><\/div>
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Secara keseluruhan, total kunjungan situs web Lazada\/Shopee di seluruh situs (Malaysia, Singapura, Filipina, Thailand, Indonesia, Vietnam) pada April mencapai 717,3 juta, turun 6,2% dibandingkan 764,7 juta pada bulan sebelumnya.<\/div>
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Di antaranya, total kunjungan situs web Lazada di seluruh situs menurun 9,7% menjadi 138 juta, sementara total kunjungan situs web Shopee di seluruh situs turun 5,3% menjadi 611,8 juta.<\/strong><\/div>
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Yang menarik adalah, pada April, selain situs Lazada Singapura dan Shopee Thailand yang mencatat sedikit kenaikan secara bulanan, semua situs lainnya mengalami penurunan.<\/div>
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Selain itu, setelah penggabungan sistem TikTok Shop dan Tokopedia, kunjungan situs Tokopedia justru naik 2,5% pada bulan tersebut, berlawanan dengan tren umum.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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02\u4e28Platform lokal juga mengalami perubahan<\/strong><\/div>
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Pada bulan April, data dari berbagai platform e-commerce domestik\/internasional juga mengalami perubahan, yang perlu diperhatikan.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Di situs Indonesia, <\/strong>platform e-commerce domestik Tokopedia mengalami kenaikan kunjungan sebesar 2,5% dari 117,2 juta di Maret menjadi 120,1 juta di April. Sementara itu, platform domestik lainnya yaitu Bukalapak mengalami penurunan kunjungan sebesar 1,9% dari 5,34 juta di Maret menjadi 5,24 juta di April.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Di situs Vietnam<\/strong>, platform e-commerce domestik Tiki mengalami penurunan kunjungan sebesar 6,3% dari 7 juta di Maret menjadi 6,56 juta di April. Sementara platform domestik lainnya yaitu Sendo juga mengalami penurunan kunjungan sebesar 7,2% dari 830 ribu di Maret menjadi 770 ribu di April.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Di situs Singapura<\/strong>, platform e-commerce internasional Qoo10 mengalami penurunan kunjungan sebesar 26,8% dari 1,53 juta di Maret menjadi 1,12 juta di April. Sementara itu, Amazon mengalami kenaikan kunjungan sebesar 10% dari 6 juta di Maret menjadi 6,6 juta di April.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03 | Data lain<\/strong><\/div>
Rata-rata waktu kunjungan, jumlah halaman per kunjungan, tingkat keluar, dan data lainnya untuk setiap platform adalah sebagai berikut:<\/div>
Indonesia<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Malaysia<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Singapura<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Thailand<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Filipina<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vietnam<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Untuk informasi lebih tentang TikTok Shop, silakan tambah whatsapp 62895410162948 dan kirim [operasional]<\/b>, Anda akan mendapatkan [OPERASIONAL TIKTOK SHOP INDONESIA<\/span>].<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jika anda memiliki pertanyaan,\u00a0silakan\u00a0<\/span><\/span>Hubungi admin Kalodata Indonesia melalui Telegram<\/span>.<\/span><\/span><\/div>
\u00a0<\/div>
\u2013 Link Telegram Kalodata:\u00a0<\/span>Official Kalodata Channel<\/a><\/div>
\u2013 Link Daftar Kalodata:<\/span>\u00a0www.kalodata.com<\/a><\/div>
\u00a0<\/span><\/div>
END<\/span><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Channel Telegram Kalodata<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dengan memanfaatkan layanan Kalodata, Anda dapat mengembangkan akun TikTok Anda dengan efektif dan meningkatkan hasil kampanye pemasaran Anda selama bulan suci Ramadan. Jangan lewatkan kesempatan ini untuk meraih kesuksesan bersama Kalodata. Kunjungi langsung situs <\/span>www.kalodata.com<\/a><\/b> untuk mendapatkan wawasan terbaru mengenai data TikTok Shop!<\/span><\/p>

Jangan lupa untuk mengikuti Channel Telegram Kalodata untuk mendapatkan informasi dan tips terbaru dalam meningkatkan kinerja di TikTok Shop, serta mendapatkan demo langsung dari Kalodata.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tentang Kalodata<\/span><\/h3>

Kalodata merupakan platform analisis data TikTok pilihan global:<\/p>

Layanan serbaguna:<\/span>\u00a0<\/span>Kalodata menyediakan layanan data seperti identifikasi produk populer di TikTok, koneksi dengan kreator, perekaman livestream, pelacakan toko pesaing, analisis iklan video, ekspor skrip video pendek, dan pengeditan skrip video menggunakan teknologi AI (Artificial Intelligence).<\/p>

Data multi-dimensi:<\/span>\u00a0<\/span>Kalodata mendukung analisis data multi-dimensi berdasarkan kategori, toko, produk, kreator, livestream, dan video pendek. Kalodata berkomitmen untuk menyediakan data e-commerce TikTok yang lebih cepat, lengkap, dan akurat bagi pengguna global, serta mendukung pertumbuhan bisnis para praktisi TikTok.<\/p>

Pengalaman industri yang beragam<\/b><\/span><\/span>:<\/span>\u00a0<\/span>Kalodata didirikan di Shenzhen, Tiongkok, dengan kantor cabang di Hangzhou, Vietnam, dan Indonesia. Tim pendiri perusahaan terdiri dari para ahli industri senior yang memiliki pengalaman dari perusahaan-perusahaan ternama seperti ByteDance dan Alibaba. Mereka memiliki keahlian dan pengalaman yang kaya dalam bidang e-commerce untuk menyajikan data TikTok yang paling akurat serta produk dan fitur yang paling bermanfaat bagi pengguna. Hingga kini, Kalodata telah melayani lebih dari 300.000 penjual, influencer, dan lembaga di seluruh dunia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Baca Juga<\/span><\/h3><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Similarweb<\/strong><\/p>

Maret 2024:\u00a0<\/strong>Similarweb: Naik besar! Meningkat 30.4%! Tampilan Data Platform E-commerce Lazada, Shopee, dan lainnya di Asia Tenggara pada bulan Maret<\/span><\/span><\/a><\/p>

Februari 2024:\u00a0<\/strong>Similarweb: Turun Terus! Data Platform E-commerce Lazada dan Shopee di Asia Tenggara Bulan Februari Dirilis<\/span><\/span><\/p>

Januari 2024:<\/strong> Penurunan tertinggi lebih dari 30%! Ikhtisar data dari platform e-commerce seperti Lazada dan Shopee di Asia Tenggara pada bulan Januari<\/span><\/a><\/p>

Oktober 2023:<\/span>\u00a0Similarweb: Data e-commerce Asia Tenggara pada bulan Oktober, Lazada terus mengalami penurunan<\/a><\/span><\/p>

September 2023:<\/span>\u00a0Similarweb: Data platform e-commerce Asia Tenggara bulan September dirilis, Lazada menurun signifikan<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Baru-baru ini, situs analisis data Similarweb merilis data kunjungan platform e-commerce di Asia Tenggara pada bulan April 2024 (desktop + mobile) dan data terkait, sebagai berikut: 01\u4e28Pertumbuhan volume keseluruhan turun 6,2% secara bulanan\u00a0Secara keseluruhan, total kunjungan situs web Lazada\/Shopee di seluruh situs (Malaysia, Singapura, Filipina, Thailand, Indonesia, Vietnam) pada April mencapai 717,3 juta, turun 6,2% […]<\/p>\n","protected":false},"author":1,"featured_media":2716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[65],"class_list":["post-2714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bisnis-online","tag-similarweb"],"yoast_head":"\nSimilarweb: Turun signifikan! 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