{"id":5397,"date":"2024-12-25T15:21:04","date_gmt":"2024-12-25T08:21:04","guid":{"rendered":"https:\/\/www.kalodata.com\/id\/blog\/?p=5397"},"modified":"2024-12-25T15:21:05","modified_gmt":"2024-12-25T08:21:05","slug":"202411-similarweb-sejarah-pertama-penurunan-74-dibandingkan-tahun-lalu-pada-hari-belanja-nasional-tinjauan-data-platform-e-commerce-seperti-lazada-dan-shopee-di-asia-tenggara-pada-bulan-november","status":"publish","type":"post","link":"https:\/\/www.kalodata.com\/id\/blog\/202411-similarweb-sejarah-pertama-penurunan-74-dibandingkan-tahun-lalu-pada-hari-belanja-nasional-tinjauan-data-platform-e-commerce-seperti-lazada-dan-shopee-di-asia-tenggara-pada-bulan-november\/","title":{"rendered":"Similarweb: Sejarah Pertama! Penurunan 7,4% dibandingkan Tahun Lalu pada Hari Belanja Nasional! Tinjauan Data Platform E-commerce seperti Lazada dan Shopee di Asia Tenggara pada bulan November"},"content":{"rendered":"\t\t
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Situs analisis data Similarweb merilis jumlah kunjungan (desktop + mobile) dan data terkait platform e-commerce di Asia Tenggara untuk bulan November 2024, sebagai berikut:<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01\u4e28Jumlah total tidak berubah dibandingkan bulan sebelumnya<\/strong><\/span><\/div>
\u00a0<\/div>
Dari segi total, jumlah kunjungan situs Lazada\/Shopee di masing-masing negara (Malaysia, Singapura, Filipina, Thailand, Indonesia, Vietnam) pada bulan November adalah 659,3 juta, tetap konsisten dengan bulan lalu; dibandingkan dengan tahun lalu, turun 7,4%.<\/div>
\u00a0<\/div>
Di antaranya, jumlah kunjungan situs Lazada di masing-masing negara adalah 161,3 juta, naik 2,3% dibandingkan bulan lalu; jumlah kunjungan situs Shopee di masing-masing negara adalah 543,1 juta, turun 0,5% dibandingkan bulan lalu.<\/strong><\/div>
\u00a0<\/div>
Perlu dicatat bahwa bulan ini, Lazada mengalami pertumbuhan data di semua situs kecuali situs Indonesia, yang kemungkinan terkait dengan peningkatan promosi pemasaran platform menjelang Hari Belanja Nasional.<\/div>
\u00a0<\/div>
Selain itu, ini juga merupakan pertama kalinya dalam empat bulan terakhir jumlah kunjungan Lazada melebihi Shopee. Menghadapi promosi besar ulang tahun Shopee pada bulan Desember ini, kita akan melihat apakah data akan berubah.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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02\u4e28Platform lokal ada yang naik dan ada yang turun<\/strong><\/span><\/div>
\u00a0<\/div>
Pada bulan November, data dari berbagai platform e-commerce lokal\/internasional juga mengalami perubahan yang patut diperhatikan.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Di situs Indonesia<\/strong>, platform e-commerce lokal Tokopedia mengalami penurunan jumlah kunjungan sebesar 3,8% dibandingkan bulan Oktober, dari 70,43 juta menjadi 67,76 juta pada bulan November; platform lokal lainnya, Bukalapak, mengalami penurunan jumlah kunjungan sebesar 15,3%, dari 5,94 juta menjadi 5,03 juta.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Di situs Vietnam<\/strong>, platform e-commerce lokal Tiki mengalami penurunan jumlah kunjungan sebesar 16,1% dibandingkan bulan Oktober, dari 6,66 juta menjadi 5,59 juta pada bulan November; platform lokal lainnya, Sendo, mengalami penurunan jumlah kunjungan sebesar 18,5%, dari 1,08 juta menjadi 0,88 juta.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Di situs Singapura<\/strong>, jumlah kunjungan Qoo10 mengalami penurunan sebesar 9,3% dibandingkan bulan Oktober, dari 540 ribu menjadi 490 ribu pada bulan November; sementara jumlah kunjungan Amazon meningkat sebesar 11,8%, dari 6,34 juta menjadi 7,09 juta pada bulan November.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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03\u4e28Data lainnya<\/strong><\/span><\/div>
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Rata-rata waktu tinggal pengunjung di setiap platform, jumlah halaman yang dilihat per kunjungan, tingkat pentalan, dan data lainnya adalah sebagai berikut:<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Indonesia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thailand<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Singapura<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Filipina<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jika anda memiliki pertanyaan,\u00a0silakan\u00a0<\/span><\/span>Hubungi admin Kalodata Indonesia melalui Telegram<\/span>.<\/span><\/span><\/div>
\u00a0<\/div>
\u2013 Link Telegram Kalodata:\u00a0<\/span>Official Kalodata Channel<\/a><\/div>
\u2013 Link Daftar Kalodata:<\/span>\u00a0www.kalodata.com<\/a><\/div>
\u00a0<\/span><\/div>
END<\/span><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tentang Kalodata<\/strong><\/p>

Kalodata merupakan platform analisis data TikTok pilihan global:<\/p>

Layanan serbaguna:<\/span>\u00a0<\/span>Kalodata menyediakan layanan data seperti identifikasi produk populer di TikTok, koneksi dengan kreator, perekaman livestream, pelacakan toko pesaing, analisis iklan video, ekspor skrip video pendek, dan pengeditan skrip video menggunakan teknologi AI (Artificial Intelligence).<\/p>

Data multi-dimensi:<\/span>\u00a0<\/span>Kalodata mendukung analisis data multi-dimensi berdasarkan kategori, toko, produk, kreator, livestream, dan video pendek. Kalodata berkomitmen untuk menyediakan data e-commerce TikTok yang lebih cepat, lengkap, dan akurat bagi pengguna global, serta mendukung pertumbuhan bisnis para praktisi TikTok.<\/p>

Pengalaman industri yang beragam<\/b><\/span><\/span>:<\/span>\u00a0<\/span>Kalodata didirikan di Shenzhen, Tiongkok, dengan kantor cabang di Hangzhou, Vietnam, dan Indonesia. Tim pendiri perusahaan terdiri dari para ahli industri senior yang memiliki pengalaman dari perusahaan-perusahaan ternama seperti ByteDance dan Alibaba. Mereka memiliki keahlian dan pengalaman yang kaya dalam bidang e-commerce untuk menyajikan data TikTok yang paling akurat serta produk dan fitur yang paling bermanfaat bagi pengguna. Hingga kini, Kalodata telah melayani lebih dari 300.000 penjual, influencer, dan lembaga di seluruh dunia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Baca Juga<\/strong><\/p>

Similarweb<\/strong><\/span><\/p>

Oktober 2024: <\/strong>Similarweb: Meningkat Dibandingkan Bulan Sebelumnya, Tetapi Masih Turun 60 Juta Dibandingkan Tahun Lalu! Data Platform E-commerce Lazada dan Shopee di Asia Tenggara untuk Bulan Oktober<\/span><\/a><\/p>

September 2024:<\/strong> Similarweb: Turun 8,6%, Lebih Buruk Dibandingkan Promosi Besar Tahun Lalu! Tinjauan Data Bulan September dari Berbagai Platform E-commerce di Asia Tenggara Seperti Lazada, Shopee, dan Lainnya<\/span><\/a><\/p>

Mei 2024:\u00a0<\/strong>Similarweb: Peningkatan Berlawanan Arah! Tinjauan Data Platform E-commerce Seperti Lazada dan Shopee di Asia Tenggara pada Mei<\/a><\/span><\/span><\/p>

April 2024:\u00a0<\/strong>Similarweb: Turun signifikan! Tinjauan Data Platform E-commerce Lazada, Shopee, dan lainnya di Asia Tenggara pada bulan April<\/span><\/span><\/a><\/p>

Maret 2024:\u00a0<\/strong>Similarweb: Naik besar! Meningkat 30.4%! Tampilan Data Platform E-commerce Lazada, Shopee, dan lainnya di Asia Tenggara pada bulan Maret<\/span><\/span><\/a><\/p>

Februari 2024:\u00a0<\/strong>Similarweb: Turun Terus! Data Platform E-commerce Lazada dan Shopee di Asia Tenggara Bulan Februari Dirilis<\/span><\/span><\/p>

Januari 2024:<\/strong> Penurunan tertinggi lebih dari 30%! Ikhtisar data dari platform e-commerce seperti Lazada dan Shopee di Asia Tenggara pada bulan Januari<\/span><\/a><\/p>

Oktober 2023:<\/span>\u00a0Similarweb: Data e-commerce Asia Tenggara pada bulan Oktober, Lazada terus mengalami penurunan<\/a><\/span><\/p>

September 2023:<\/span>\u00a0Similarweb: Data platform e-commerce Asia Tenggara bulan September dirilis, Lazada menurun signifikan<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Situs analisis data Similarweb merilis jumlah kunjungan (desktop + mobile) dan data terkait platform e-commerce di Asia Tenggara untuk bulan November 2024, sebagai berikut: 01\u4e28Jumlah total tidak berubah dibandingkan bulan sebelumnya\u00a0Dari segi total, jumlah kunjungan situs Lazada\/Shopee di masing-masing negara (Malaysia, Singapura, Filipina, Thailand, Indonesia, Vietnam) pada bulan November adalah 659,3 juta, tetap konsisten dengan […]<\/p>\n","protected":false},"author":1,"featured_media":5398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[80],"tags":[65],"class_list":["post-5397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insight","tag-similarweb"],"yoast_head":"\nSimilarweb: Sejarah Pertama! Penurunan 7,4% dibandingkan Tahun Lalu pada Hari Belanja Nasional! Tinjauan Data Platform E-commerce seperti Lazada dan Shopee di Asia Tenggara pada bulan November - Kalodata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kalodata.com\/id\/blog\/202411-similarweb-sejarah-pertama-penurunan-74-dibandingkan-tahun-lalu-pada-hari-belanja-nasional-tinjauan-data-platform-e-commerce-seperti-lazada-dan-shopee-di-asia-tenggara-pada-bulan-november\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Similarweb: Sejarah Pertama! Penurunan 7,4% dibandingkan Tahun Lalu pada Hari Belanja Nasional! 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