{"id":226,"date":"2023-09-27T11:24:25","date_gmt":"2023-09-27T11:24:25","guid":{"rendered":"https:\/\/kalodata.com\/vi\/blog\/?p=226"},"modified":"2023-09-28T01:30:46","modified_gmt":"2023-09-28T01:30:46","slug":"tiktok-shop-tro-thanh-san-thuong-mai-dien-tu-lon-thu-hai-tai-viet-nam-tu-nua-dau-nam-2023","status":"publish","type":"post","link":"https:\/\/www.kalodata.com\/vi\/blog\/2023\/09\/tiktok-shop-tro-thanh-san-thuong-mai-dien-tu-lon-thu-hai-tai-viet-nam-tu-nua-dau-nam-2023\/","title":{"rendered":"TikTok Shop Tr\u1edf Th\u00e0nh S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed L\u1edbn Th\u1ee9 Hai t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Trong n\u1eeda \u0111\u1ea7u n\u0103m 2023, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u1ea7y b\u1ea5t ng\u1edd v\u00e0 \u0111\u00e1ng ch\u00fa \u00fd khi TikTok Shop \u0111\u00e3 v\u01b0\u1ee3t qua Lazada, tr\u1edf th\u00e0nh s\u00e0n TM\u0110T l\u1edbn th\u1ee9 hai t\u1ea1i qu\u1ed1c gia n\u00e0y.<\/p>\n\n\n\n

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So s\u00e1nh doanh thu s\u00e0n TM\u0110T qu\u00fd I v\u00e0 qu\u00fd II n\u0103m 2023<\/figcaption><\/figure>\n\n\n\n

Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2023, doanh thu NMV (Net Merchandised Value – t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a t\u1ea5t c\u1ea3 \u0111\u01a1n h\u00e0ng giao th\u00e0nh c\u00f4ng) tr\u00ean c\u00e1c s\u00e0n TM\u0110T t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng l\u00ean con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng l\u00e0 92.745 t\u1ec9 \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 h\u01a1n 400.000 c\u1eeda h\u00e0ng TM\u0110T ghi nh\u1eadn \u0111\u01a1n h\u00e0ng v\u00e0 h\u01a1n 900 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra. So v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, doanh thu TM\u0110T t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng m\u1ea1nh l\u00ean \u0111\u1ebfn 46%.<\/p>\n\n\n\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf m\u1ee9c t\u1ed5ng c\u1ed9ng. C\u1ea3 qu\u00fd I v\u00e0 qu\u00fd II\/2023 \u0111\u1ec1u ghi nh\u1eadn nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 43.000 t\u1ec9 \u0111\u1ed3ng v\u00e0 50.000 t\u1ec9 \u0111\u1ed3ng cho doanh thu NMV. Th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, th\u00fac \u0111\u1ea9y s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n

\"\"
Doanh thu TM\u0110T Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m 2023<\/figcaption><\/figure>\n\n\n\n

Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 m\u1eb7c d\u00f9 doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng t\u1ed5ng c\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T qu\u00fd II\/2023 \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh 22% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng TM\u0110T c\u00f3 l\u01b0\u1ee3t b\u00e1n \u0111\u00e3 gi\u1ea3m m\u1ea1nh \u0111\u1ebfn 18%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng nh\u1ecf l\u1ebb, kh\u00f4ng chuy\u00ean nghi\u1ec7p \u0111ang t\u1eeb b\u1ecf th\u1ecb tr\u01b0\u1eddng, trong khi l\u1ee3i nhu\u1eadn \u0111ang t\u1eadp trung v\u00e0o c\u00e1c \u0111\u01a1n v\u1ecb th\u1ef1c s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n tr\u00ean c\u00e1c s\u00e0n TM\u0110T.<\/p>\n\n\n\n

Theo s\u1ed1 li\u1ec7u, s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd x\u1ea3y ra sau qu\u00fd II\/2023 khi th\u1ee9 h\u1ea1ng v\u1ec1 doanh thu c\u1ee7a c\u00e1c s\u00e0n TM\u0110T c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed5i. Tiktok Shop, ra \u0111\u1eddi t\u1eeb th\u00e1ng 4-2022, \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u1edbi Lazada. \u0110\u1ebfn qu\u00fd I\/2023, Tiktok Shop ch\u1ec9 c\u00f2n k\u00e9m Lazada 3,5% v\u1ec1 doanh thu.<\/p>\n\n\n\n

Sang qu\u00fd II\/2023, Tiktok Shop ch\u00ednh th\u1ee9c v\u01b0\u1ee3t qua Lazada, tr\u1edf th\u00e0nh s\u00e0n TM\u0110T l\u1edbn th\u1ee9 hai t\u1ea1i Vi\u1ec7t Nam, sau Shopee. Th\u00e0nh c\u00f4ng n\u00e0y c\u1ee7a Tiktok Shop \u0111\u00e3 \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 t\u01b0\u01a1ng lai c\u1ea1nh tranh s\u00f4i n\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, th\u1ecb ph\u1ea7n c\u1ee7a Shopee t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, cho th\u1ea5y Tiktok Shop \u0111ang chi\u1ebfm th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c s\u00e0n TM\u0110T kh\u00e1c. C\u1ee5 th\u1ec3, trong n\u1eeda \u0111\u1ea7u n\u0103m 2023, Shopee \u0111\u00e3 \u0111\u1ea1t doanh thu l\u00ean \u0111\u1ebfn 59.000 t\u1ec9 \u0111\u1ed3ng, v\u1edbi 667 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra v\u00e0 254.000 c\u1eeda h\u00e0ng TM\u0110T c\u00f3 l\u01b0\u1ee3t b\u00e1n ra.<\/p>\n\n\n\n

TikTok Shop \u0111\u00e3 v\u01b0\u1ee3t qua Lazada \u0111\u1ec3 \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 hai v\u1ec1 th\u1ecb ph\u1ea7n doanh thu v\u1edbi con s\u1ed1 16.300 t\u1ec9 \u0111\u1ed3ng (117 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, 107,7 ngh\u00ecn c\u1eeda h\u00e0ng TM\u0110T c\u00f3 l\u01b0\u1ee3t b\u00e1n ra), trong khi Lazada \u0111\u00e3 xu\u1ed1ng v\u1ecb tr\u00ed th\u1ee9 ba v\u1edbi doanh thu l\u00e0 15.700 t\u1ec9 \u0111\u1ed3ng (117,5 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, 110,7 tri\u1ec7u c\u1eeda h\u00e0ng TM\u0110T c\u00f3 l\u01b0\u1ee3t b\u00e1n ra).<\/p>\n\n\n\n

Hai s\u00e0n TM\u0110T Tiki v\u00e0 Sendo \u0111\u00e3 ghi nh\u1eadn doanh s\u1ed1 r\u1ea5t nh\u1ecf so v\u1edbi top 3. C\u1ee5 th\u1ec3, Tiki c\u00f3 doanh thu 1.600 t\u1ec9 \u0111\u1ed3ng, v\u1edbi 5,8 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra v\u00e0 17.800 c\u1eeda h\u00e0ng TM\u0110T c\u00f3 l\u01b0\u1ee3t b\u00e1n ra. Trong khi \u0111\u00f3, Sendo \u0111\u1ea1t t\u1ed5ng doanh thu l\u00e0 112,3 t\u1ec9 \u0111\u1ed3ng, v\u1edbi 511.000 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra v\u00e0 9.800 c\u1eeda h\u00e0ng TM\u0110T c\u00f3 l\u01b0\u1ee3t b\u00e1n ra.<\/p>\n\n\n\n

V\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd, H\u00e0 N\u1ed9i l\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean s\u00e0n TM\u0110T cao nh\u1ea5t, chi\u1ebfm 45% t\u1ed5ng doanh thu v\u1edbi con s\u1ed1 27.000 t\u1ec9 \u0111\u1ed3ng, trong khi TP H\u1ed3 Ch\u00ed Minh \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 hai v\u1edbi 20.300 t\u1ec9 \u0111\u1ed3ng, chi\u1ebfm 34%. B\u1eafc Ninh v\u00e0 Nam \u0110\u1ecbnh l\u1ea7n l\u01b0\u1ee3t x\u1ebfp th\u1ee9 t\u01b0 v\u00e0 th\u1ee9 n\u0103m v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean s\u00e0n TM\u0110T, theo ti\u00eau ch\u00ed \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7t kho h\u00e0ng.<\/p>\n\n\n\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean TikTok Shop, nh\u00e0 b\u00e1n c\u1ea7n nghi\u00ean c\u1ee9u v\u1ec1 c\u1eeda h\u00e0ng, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u00e0 s\u00e1ng t\u1ea1o ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, v.v. Kalodata l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 kinh doanh tr\u00ean TikTok Shop m\u00e0 b\u1ea5t c\u1ee9 nh\u00e0 b\u00e1n hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn. N\u1eafm b\u1eaft c\u01a1 h\u1ed9i kinh doanh tr\u00ean TikTok Shop v\u00e0 b\u00f9ng n\u1ed5 doanh s\u1ed1 ngay h\u00f4m nay!<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong n\u1eeda \u0111\u1ea7u n\u0103m 2023, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u1ea7y b\u1ea5t ng\u1edd v\u00e0 \u0111\u00e1ng ch\u00fa \u00fd khi TikTok Shop \u0111\u00e3 v\u01b0\u1ee3t qua Lazada, tr\u1edf th\u00e0nh s\u00e0n TM\u0110T l\u1edbn th\u1ee9 hai t\u1ea1i qu\u1ed1c gia n\u00e0y. Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, trong 6 th\u00e1ng […]<\/p>\n","protected":false},"author":1,"featured_media":229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot"],"yoast_head":"\nTikTok Shop Tr\u1edf Th\u00e0nh S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed L\u1edbn Th\u1ee9 Hai t\u1ea1i Vi\u1ec7t Nam -<\/title>\n<meta name=\"description\" content=\"Trong n\u1eeda \u0111\u1ea7u n\u0103m 2023, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u1ea7y b\u1ea5t ng\u1edd v\u00e0 \u0111\u00e1ng ch\u00fa \u00fd khi TikTok Shop \u0111\u00e3 v\u01b0\u1ee3t qua Lazada, tr\u1edf th\u00e0nh s\u00e0n TM\u0110T l\u1edbn th\u1ee9 hai t\u1ea1i qu\u1ed1c gia 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