{"id":497,"date":"2024-01-26T07:53:11","date_gmt":"2024-01-26T07:53:11","guid":{"rendered":"https:\/\/kalodata.com\/vi\/blog\/?p=497"},"modified":"2024-01-26T07:53:13","modified_gmt":"2024-01-26T07:53:13","slug":"thuc-te-khao-sat-tinh-hinh-thuong-mai-dien-tu-tiktok-dong-nam-a-co-hoi-da-xuat-hien-nhung-cac-nha-buon-lai-tro-nen-rut-re","status":"publish","type":"post","link":"https:\/\/www.kalodata.com\/vi\/blog\/2024\/01\/thuc-te-khao-sat-tinh-hinh-thuong-mai-dien-tu-tiktok-dong-nam-a-co-hoi-da-xuat-hien-nhung-cac-nha-buon-lai-tro-nen-rut-re\/","title":{"rendered":"Th\u1ef1c t\u1ebf kh\u1ea3o s\u00e1t t\u00ecnh h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed TikTok \u0110\u00f4ng Nam \u00c1: C\u01a1 h\u1ed9i \u0111\u00e3 xu\u1ea5t hi\u1ec7n, nh\u01b0ng c\u00e1c nh\u00e0 bu\u00f4n l\u1ea1i tr\u1edf n\u00ean r\u1ee5t r\u00e8."},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"756\" height=\"456\" src=\"https:\/\/kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-11.png\" alt=\"\" class=\"wp-image-499\" srcset=\"https:\/\/www.kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-11.png 756w, https:\/\/www.kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-11-300x181.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<p>V\u1edbi vi\u1ec7c TikTok tr\u1edf l\u1ea1i th\u1ecb tr\u01b0\u1eddng Indonesia theo c\u00e1ch n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t Tokopedia, t\u00ecnh h\u00ecnh l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa bi\u1ebfn \u0111\u1ed5i, nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u kh\u00f3 kh\u0103n.Trong hai th\u00e1ng &#8220;bi\u1ebfn m\u1ea5t&#8221; c\u1ee7a ByteDance, c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1i di\u1ec7n nh\u01b0 Lazada \u0111\u00e3 th\u00fac \u0111\u1ea9y kinh doanh t\u00f9y ch\u1ec9nh v\u00e0 cu\u1ed1n \u0111i m\u1ed9t ph\u1ea7n ng\u01b0\u1eddi b\u00e1n. B\u00e2y gi\u1edd, khi TikTok tr\u1edf l\u1ea1i, nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u1eeba chuy\u1ec3n sang n\u1ec1n t\u1ea3ng m\u1edbi s\u1ebd l\u1ef1a ch\u1ecdn nh\u01b0 th\u1ebf n\u00e0o? <\/p>\n\n\n\n<p>G\u1ea7n \u0111\u00e2y, Sina Technology \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t t\u1ea1i ch\u1ed7 t\u1ea1i Malaysia v\u00e0 Indonesia. <\/p>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean TikTok \u0111\u00e3 b\u00e0y t\u1ecf lo ng\u1ea1i v\u1ec1 vi\u1ec7c &#8220;bi\u1ebfn m\u1ea5t v\u00e0 xu\u1ea5t hi\u1ec7n tr\u1edf l\u1ea1i&#8221; c\u1ee7a n\u1ec1n t\u1ea3ng. M\u1ecdi ng\u01b0\u1eddi th\u1eb3ng th\u1eafn n\u00f3i, &#8220;V\u1eeba gi\u1ea3i t\u00e1n \u0111\u1ed9i ng\u0169 ph\u00e1t tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh, t\u1ea1o c\u1eeda h\u00e0ng m\u1edbi tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c, m\u1eb7c d\u00f9 TikTok \u0111\u00e3 \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i trong qu\u1ea3n l\u00fd, nh\u01b0ng trong th\u1eddi gian ng\u1eafn kh\u00f4ng d\u00e1m \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0o TikTok &#8220;. R\u00f5 r\u00e0ng, vi\u1ec7c h\u1ee3p t\u00e1c v\u1ec1 c\u1ed5 ph\u1ea7n gi\u1eefa TikTok v\u00e0 Tokopedia l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi s\u1ef1 th\u1ecfa thu\u1eadn ch\u1eb7t ch\u1ebd v\u00e0 gi\u00e1m s\u00e1t c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd \u0111\u1ecba ph\u01b0\u01a1ng, v\u1edbi chu k\u1ef3 th\u1eddi gian t\u1eeb 3 \u0111\u1ebfn 4 th\u00e1ng, s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa hai b\u00ean trong t\u01b0\u01a1ng lai v\u1eabn c\u00f3 th\u1ec3 thay \u0111\u1ed5i. <\/p>\n\n\n\n<p>S\u1ef1 thay \u0111\u1ed5i n\u00e0y, \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, v\u1eabn r\u1ea5t \u0111ang s\u1ee3. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"415\" height=\"210\" src=\"https:\/\/kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-10.png\" alt=\"\" class=\"wp-image-498\" srcset=\"https:\/\/www.kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-10.png 415w, https:\/\/www.kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-10-300x152.png 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/figure>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i v\u1edbi c\u00f4ng ngh\u1ec7 Sina, nhi\u1ec1u chuy\u00ean gia trong ng\u00e0nh bao g\u1ed3m chuy\u00ean gia ph\u00e2n t\u00edch ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ed1 \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, n\u1ebfu TikTok mu\u1ed1n c\u1ee7ng c\u1ed1 th\u1ecb tr\u01b0\u1eddng Indonesia v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1, c\u1ea7n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 sau: <\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng. S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 v\u00e0 th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc \u0111\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 x\u00e3 h\u1ed9i v\u00e0 v\u0103n h\u00f3a, v\u00ec c\u00e1c qu\u1ed1c gia trong khu v\u1ef1c n\u00e0y c\u00f3 c\u00e1c t\u00edn ng\u01b0\u1ee1ng t\u00f4n gi\u00e1o kh\u00e1c nhau, c\u00e1c quy \u0111\u1ecbnh v\u1ec1 m\u1ed9t s\u1ed1 s\u1ed1 v\u00e0 t\u1eeb ng\u1eef nh\u1ea1y c\u1ea3m t\u1eeb c\u00e1c t\u00f4n gi\u00e1o th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i g\u1eb7p r\u1ee7i ro. V\u00ed d\u1ee5, vi\u1ec7c gi\u1ea3m gi\u00e1 c\u00f2n 6.99 nh\u00e2n d\u00e2n t\u1ec7 \u1edf Trung Qu\u1ed1c l\u00e0 h\u1ee3p l\u1ec7, nh\u01b0ng trong m\u1ed9t s\u1ed1 ng\u00f4n ng\u1eef c\u1ee7a c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1, s\u1ed1 9, 4 v\u00e0 13 l\u00e0 s\u1ed1 b\u1ecb ki\u00eang k\u1ef5, n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft, c\u00f3 th\u1ec3 s\u1ebd ch\u1ea1m \u0111\u1ebfn gi\u1edbi h\u1ea1n c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng. <\/p>\n\n\n\n<p>Th\u1ee9 hai, t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Tr\u01b0\u1edbc \u0111\u00e2y, s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a TikTok ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb &#8220;\u0111\u1ed1t ti\u1ec1n&#8221;. TikTok hi\u1ec7n \u0111ang chi r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng b\u1ec1n v\u1eefng. Theo \u01b0\u1edbc l\u01b0\u1ee3ng c\u1ee7a Jonathan Woo, nh\u00e0 ph\u00e2n t\u00edch c\u1ea5p cao c\u1ee7a Phillip Securities Research, s\u1ed1 ti\u1ec1n khuy\u1ebfn kh\u00edch h\u00e0ng n\u0103m c\u1ee7a TikTok tr\u01b0\u1edbc \u0111\u00e2y s\u1ebd v\u00e0o kho\u1ea3ng 6-8 t\u1ef7 \u0111\u00f4 la M\u1ef9, t\u1ee9c 6% &#8211; 8% c\u1ee7a 10 t\u1ef7 \u0111\u00f4 la M\u1ef9 GMV n\u0103m 2023. V\u1edbi vi\u1ec7c kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, TikTok, \u0111ang chi ti\u00eau ng\u00e0y c\u00e0ng nhi\u1ec1u, ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c v\u1ed1n kh\u00f4ng nh\u1ecf. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"602\" src=\"https:\/\/kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-12.png\" alt=\"\" class=\"wp-image-500\" srcset=\"https:\/\/www.kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-12.png 800w, https:\/\/www.kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-12-300x226.png 300w, https:\/\/www.kalodata.com\/vi\/blog\/wp-content\/uploads\/2024\/01\/image-12-768x578.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Th\u1ee9 ba, s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp. Ngo\u00e0i s\u1ef1 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Shoppe, Lazada, hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 c\u00f3 m\u1ee9c \u0111\u1ed9 ti\u1ebfng Anh ph\u1ed5 bi\u1ebfn cao, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00e2n th\u00edch d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Facebook, Instagram, v\u00e0 th\u00f3i quen s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ch\u01b0a thay \u0111\u1ed5i ho\u00e0n to\u00e0n, ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c mua s\u1eafm qua ph\u00e1t tr\u1ef1c ti\u1ebfp ti\u1ebfp theo. <\/p>\n\n\n\n<p>D\u1eef li\u1ec7u m\u1edbi nh\u1ea5t cho th\u1ea5y, hi\u1ec7n nay TikTok c\u00f3 h\u01a1n 325 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng t\u1ea1i \u0110\u00f4ng Nam \u00c1, chi\u1ebfm g\u1ea7n m\u1ed9t n\u1eeda d\u00e2n s\u1ed1 khu v\u1ef1c n\u00e0y. Trong \u0111\u00f3, Indonesia l\u00e0 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed quan tr\u1ecdng nh\u1ea5t c\u1ee7a TikTok. Trong 325 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng c\u1ee7a TikTok, 125 tri\u1ec7u ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb Indonesia, chi\u1ebfm 45% d\u00e2n s\u1ed1 qu\u1ed1c gia n\u00e0y.V\u00e0o th\u00e1ng 2 n\u0103m 2021, TikTok Shop \u0111\u01b0\u1ee3c ra m\u1eaft t\u1ea1i Indonesia. Ch\u1ec9 sau m\u1ed9t n\u0103m ra m\u1eaft, th\u1ecb ph\u1ea7n c\u1ee7a n\u00f3 t\u1ea1i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Indonesia \u0111\u00e3 t\u0103ng l\u00ean 5%. N\u0103m 2022, GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed TikTok Indonesia \u0111\u00e3 \u0111\u00f3ng g\u00f3p 60% cho GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed TikTok \u0110\u00f4ng Nam \u00c1. Khi tr\u01b0\u1edbc \u0111\u00f3 b\u1ecb ch\u00ednh ph\u1ee7 Indonesia c\u1ea5m v\u1ea1, kho\u1ea3ng 6 tri\u1ec7u doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed TikTok t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec1u b\u1ecb \u1ea3nh h\u01b0\u1edfng \u1edf c\u00e1c m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau. <\/p>\n\n\n\n<p>B\u00e2y gi\u1edd, m\u1eb7c d\u00f9 TikTok \u0111\u00e3 tr\u1edf l\u1ea1i th\u00f4ng qua vi\u1ec7c s\u1edf h\u1eefu \u0111a s\u1ed1 c\u1ed5 ph\u1ea7n Tokopedia, nh\u01b0ng trong 3-4 th\u00e1ng ti\u1ebfp theo, qu\u00e1 tr\u00ecnh h\u00f2a nh\u1eadp s\u1ebd quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp th\u00e1i \u0111\u1ed9 qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng kh\u00e1c v\u1ec1 vi\u1ec7c tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi vi\u1ec7c TikTok tr\u1edf l\u1ea1i th\u1ecb tr\u01b0\u1eddng Indonesia theo c\u00e1ch n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t Tokopedia, t\u00ecnh h\u00ecnh l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa bi\u1ebfn \u0111\u1ed5i, nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u kh\u00f3 kh\u0103n.Trong hai th\u00e1ng &#8220;bi\u1ebfn m\u1ea5t&#8221; c\u1ee7a ByteDance, c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1i di\u1ec7n nh\u01b0 Lazada \u0111\u00e3 th\u00fac \u0111\u1ea9y kinh doanh t\u00f9y ch\u1ec9nh v\u00e0 cu\u1ed1n \u0111i m\u1ed9t ph\u1ea7n ng\u01b0\u1eddi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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