{"id":641,"date":"2024-06-17T01:42:04","date_gmt":"2024-06-17T01:42:04","guid":{"rendered":"https:\/\/kalodata.com\/vi\/blog\/?p=641"},"modified":"2024-06-21T03:40:54","modified_gmt":"2024-06-21T03:40:54","slug":"tang-cuong-thanh-tra-livestream-ban-hang-huong-di-moi-cho-quan-ly-thue","status":"publish","type":"post","link":"https:\/\/www.kalodata.com\/vi\/blog\/2024\/06\/tang-cuong-thanh-tra-livestream-ban-hang-huong-di-moi-cho-quan-ly-thue\/","title":{"rendered":"T\u0103ng C\u01b0\u1eddng Thanh Tra Livestream B\u00e1n H\u00e0ng: H\u01b0\u1edbng \u0110i M\u1edbi Cho Qu\u1ea3n L\u00fd Thu\u1ebf"},"content":{"rendered":"\n

Th\u1ee7 t\u01b0\u1edbng Ph\u1ea1m Minh Ch\u00ednh v\u1eeba ban h\u00e0nh c\u00f4ng \u0111i\u1ec7n y\u00eau c\u1ea7u B\u1ed9 T\u00e0i ch\u00ednh t\u0103ng c\u01b0\u1eddng thanh, ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng livestream b\u00e1n h\u00e0ng, nh\u1eb1m si\u1ebft ch\u1eb7t qu\u1ea3n l\u00fd thu\u1ebf v\u1edbi lo\u1ea1i h\u00ecnh n\u00e0y. \u0110\u00e2y l\u00e0 \u0111\u1ed9ng th\u00e1i c\u1ea7n thi\u1ebft trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1n h\u00e0ng qua livestream, \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 mang l\u1ea1i doanh thu kh\u1ee7ng cho ng\u01b0\u1eddi b\u00e1n.<\/p>\n\n\n\n

Livestream B\u00e1n H\u00e0ng: M\u1ea3nh \u0110\u1ea5t M\u00e0u M\u1ee1 Nh\u01b0ng Kh\u00f3 Qu\u1ea3n L\u00fd<\/h2>\n\n\n\n

Livestream b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c kinh doanh m\u1edbi m\u00e0 c\u00f2n l\u00e0 k\u00eanh thu nh\u1eadp kh\u1ed5ng l\u1ed3 cho nhi\u1ec1u c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p. Th\u1ef1c t\u1ebf cho th\u1ea5y, nhi\u1ec1u phi\u00ean livestream c\u00f3 th\u1ec3 mang v\u1ec1 doanh thu l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m t\u1ef7 \u0111\u1ed3ng m\u1ed7i ng\u00e0y. Tuy nhi\u00ean, c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y, vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 thu thu\u1ebf tr\u1edf n\u00ean ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n

T\u1ea1i phi\u00ean ch\u1ea5t v\u1ea5n Qu\u1ed1c h\u1ed9i ng\u00e0y 4\/6, B\u1ed9 tr\u01b0\u1edfng C\u00f4ng Th\u01b0\u01a1ng Nguy\u1ec5n H\u1ed3ng Di\u00ean th\u1eeba nh\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 l\u0129nh v\u1ef1c “kh\u00f3 qu\u1ea3n”. Theo Lu\u1eadt Thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n, nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 thu nh\u1eadp t\u1eeb 100 tri\u1ec7u \u0111\u1ed3ng m\u1ed9t n\u0103m tr\u1edf l\u00ean ph\u1ea3i k\u00ea khai n\u1ed9p thu\u1ebf. Tuy nhi\u00ean, vi\u1ec7c th\u1ef1c thi g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n do s\u1ef1 thi\u1ebfu minh b\u1ea1ch v\u00e0 kh\u00f3 ki\u1ec3m so\u00e1t trong ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Th\u1eaft Ch\u1eb7t Qu\u1ea3n L\u00fd Thu\u1ebf v\u1edbi Livestream B\u00e1n H\u00e0ng<\/h2>\n\n\n\n

Theo c\u00f4ng \u0111i\u1ec7n c\u1ee7a Th\u1ee7 t\u01b0\u1edbng, B\u1ed9 T\u00e0i ch\u00ednh s\u1ebd t\u0103ng c\u01b0\u1eddng thanh tra, ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng livestream b\u00e1n h\u00e0ng. N\u1ebfu ph\u00e1t hi\u1ec7n vi ph\u1ea1m, c\u01a1 quan ch\u1ee9c n\u0103ng s\u1ebd x\u1eed l\u00fd nghi\u00eam kh\u1eafc. M\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n \u0111\u00e3 t\u1ef1 gi\u00e1c \u0111\u0103ng k\u00fd thu\u1ebf v\u00e0 n\u1ed9p h\u00e0ng t\u1ef7 \u0111\u1ed3ng v\u00e0o ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc. Tuy nhi\u00ean, c\u00f2n nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p ch\u01b0a tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/p>\n\n\n\n

D\u1ef1 b\u00e1o c\u1ee7a McKinsey & Company cho th\u1ea5y mua s\u1eafm qua livestream c\u00f3 th\u1ec3 t\u0103ng 20% t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o n\u0103m 2026. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 thu thu\u1ebf trong l\u0129nh v\u1ef1c n\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea5p thi\u1ebft.<\/p>\n\n\n\n

\"\"
M\u00e0n h\u00ecnh m\u00e1y t\u00ednh v\u1eadn h\u00e0nh bu\u1ed5i livestream c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean k\u1ef9 thu\u1eadt t\u1ea1i studio<\/figcaption><\/figure>\n\n\n\n

C\u00e1c Bi\u1ec7n Ph\u00e1p C\u1ee5 Th\u1ec3<\/h2>\n\n\n\n

Th\u1ee7 t\u01b0\u1edbng y\u00eau c\u1ea7u c\u00e1c b\u1ed9, ng\u00e0nh li\u00ean quan ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng s\u1ebd r\u00e0 so\u00e1t c\u00e1c quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh li\u00ean quan \u0111\u1ebfn h\u00e0ng gi\u1ea3, h\u00e0ng c\u1ea5m, v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

B\u1ed9 T\u00e0i ch\u00ednh s\u1ebd nghi\u00ean c\u1ee9u gi\u1ea3m th\u1ee7 t\u1ee5c k\u00ea khai, n\u1ed9p thu\u1ebf, \u0111\u1ed3ng th\u1eddi c\u00f3 c\u00e1c gi\u1ea3i ph\u00e1p ch\u1ed1ng th\u1ea5t thu thu\u1ebf v\u00e0 x\u1eed l\u00fd nghi\u00eam c\u00e1c vi ph\u1ea1m v\u1ec1 thu\u1ebf, h\u1ea3i quan trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ng\u00e2n h\u00e0ng Nh\u00e0 n\u01b0\u1edbc s\u1ebd t\u0103ng c\u01b0\u1eddng ki\u1ec3m tra, gi\u00e1m s\u00e1t giao d\u1ecbch thanh to\u00e1n \u0111i\u1ec7n t\u1eed, h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd thu\u1ebf b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 c\u01a1 s\u1edf t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u00e1c c\u00e1 nh\u00e2n c\u00f3 thu nh\u1eadp t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi.<\/p>\n\n\n\n

Livestream B\u00e1n H\u00e0ng: Th\u00e1ch Th\u1ee9c v\u00e0 C\u01a1 H\u1ed9i<\/h2>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a livestream b\u00e1n h\u00e0ng mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i nh\u01b0ng c\u0169ng \u0111\u1eb7t ra kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. Theo m\u1ed9t s\u1ed1 chuy\u00ean gia, vi\u1ec7c y\u00eau c\u1ea7u s\u00e0n TM\u0110T n\u1ed9p thu\u1ebf thay ng\u01b0\u1eddi kinh doanh l\u00e0 ch\u01b0a ph\u00f9 h\u1ee3p v\u00ec s\u00e0n TM\u0110T ch\u1ec9 l\u00e0 n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua, kh\u00f4ng ki\u1ec3m so\u00e1t doanh thu c\u1ee7a ng\u01b0\u1eddi b\u00e1n.<\/p>\n\n\n\n

Do \u0111\u00f3, ng\u00e0nh thu\u1ebf c\u1ea7n ph\u00e2n chia r\u00f5 r\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3n l\u00fd. C\u00e1c c\u00e1 nh\u00e2n kinh doanh tr\u00ean s\u00e0n TM\u0110T ph\u1ea3i t\u1ef1 gi\u00e1c k\u00ea khai v\u00e0 n\u1ed9p thu\u1ebf. Ng\u00e0nh thu\u1ebf s\u1ebd s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u \u0111\u1ec3 ki\u1ec3m so\u00e1t doanh thu v\u00e0 thu thu\u1ebf m\u1ed9t c\u00e1ch minh b\u1ea1ch, c\u00f4ng b\u1eb1ng.<\/p>\n\n\n\n

X\u00e2y D\u1ef1ng C\u01a1 S\u1edf D\u1eef Li\u1ec7u v\u00e0 \u0110\u1ecbnh Danh \u0110i\u1ec7n T\u1eed<\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng bi\u1ec7n ph\u00e1p quan tr\u1ecdng trong qu\u1ea3n l\u00fd thu\u1ebf TM\u0110T l\u00e0 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u00f4ng qua \u0111\u1ecbnh danh v\u00e0 x\u00e1c th\u1ef1c \u0111i\u1ec7n t\u1eed. T\u1ea1i H\u00e0 N\u1ed9i, c\u01a1 quan thu\u1ebf \u0111\u00e3 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 320 doanh nghi\u1ec7p l\u00e0 ch\u1ee7 s\u1edf h\u1eefu s\u00e0n TM\u0110T v\u00e0 h\u01a1n 80.600 c\u00e1 nh\u00e2n b\u00e1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n l\u1edbn nh\u01b0 Shopee, Tiki, Lazada.<\/p>\n\n\n\n

Vi\u1ec7c \u0111\u1ecbnh danh v\u00e0 x\u00e1c th\u1ef1c gi\u00fap c\u01a1 quan thu\u1ebf d\u1ec5 d\u00e0ng theo d\u00f5i, ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 thu thu\u1ebf hi\u1ec7u qu\u1ea3 h\u01a1n. C\u01a1 quan thu\u1ebf c\u0169ng ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i v\u00e0 ng\u00e0nh c\u00f4ng th\u01b0\u01a1ng \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin, d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi n\u1ed9p thu\u1ebf, \u0111\u1ea3m b\u1ea3o qu\u1ea3n l\u00fd thu\u1ebf m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng gi\u1eefa kinh doanh truy\u1ec1n th\u1ed1ng v\u00e0 TM\u0110T.<\/p>\n\n\n\n

K\u1ebft Lu\u1eadn<\/h2>\n\n\n\n

S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a livestream b\u00e1n h\u00e0ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed mang l\u1ea1i nhi\u1ec1u th\u00e1ch th\u1ee9c trong qu\u1ea3n l\u00fd thu\u1ebf. Vi\u1ec7c Th\u1ee7 t\u01b0\u1edbng y\u00eau c\u1ea7u t\u0103ng c\u01b0\u1eddng thanh tra, ki\u1ec3m tra v\u00e0 si\u1ebft ch\u1eb7t qu\u1ea3n l\u00fd thu\u1ebf v\u1edbi ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111i c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng b\u1eb1ng, minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 trong thu thu\u1ebf. C\u00e1c bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 t\u1eeb vi\u1ec7c gi\u1ea3m th\u1ee7 t\u1ee5c k\u00ea khai, n\u1ed9p thu\u1ebf \u0111\u1ebfn x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 \u0111\u1ecbnh danh \u0111i\u1ec7n t\u1eed s\u1ebd gi\u00fap qu\u1ea3n l\u00fd thu\u1ebf hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng kinh doanh l\u00e0nh m\u1ea1nh, c\u00f4ng b\u1eb1ng cho m\u1ecdi c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ee7 t\u01b0\u1edbng Ph\u1ea1m Minh Ch\u00ednh v\u1eeba ban h\u00e0nh c\u00f4ng \u0111i\u1ec7n y\u00eau c\u1ea7u B\u1ed9 T\u00e0i ch\u00ednh t\u0103ng c\u01b0\u1eddng thanh, ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng livestream b\u00e1n h\u00e0ng, nh\u1eb1m si\u1ebft ch\u1eb7t qu\u1ea3n l\u00fd thu\u1ebf v\u1edbi lo\u1ea1i h\u00ecnh n\u00e0y. \u0110\u00e2y l\u00e0 \u0111\u1ed9ng th\u00e1i c\u1ea7n thi\u1ebft trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1n h\u00e0ng qua livestream, […]<\/p>\n","protected":false},"author":1,"featured_media":642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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